T4ID Project: Micro-scale giving & social media Hayden Tang

Problem Statement How can micro-scale giving be effective given recent trends in online behavior and marketing?

Approach: Learn through Experiment Benchmarking Social Media Click-to-Donate Integration What do successful micro-giving sites employ? How easy is it to integrate social media? Technical barriers? Possible integration with click-to-donate? Can we utilize multiple sites/causes? Application Development & Analysis

Key Deliverables & Objectives: Facebook Connect Click-to-donate sites Scoreboard & Competition System that integrates micro- giving & social media Impact on awareness, sustainability

Interactive Prototype: haydent.org/savetheworld/  PHP backed with mySQL database  Facebook API (Facebook Connect)  Used Ajax & Jquery to make user interface simple and easy  Front end development utilized Bootstrap framework

Interactive Prototype: haydent.org/savetheworld/

Key Observations/Takeaways Tracking Hard to track user clicking through multiple platforms Social Competition Sometimes we forget the ‘bigger picture’ Raises awareness, but not as sustainable Benchmarks Individual systems that promote specialization (2care.com) Social media can make a strong impact

Questions? Facebook Connect Click-to-donate sites Scoreboard & Competition System that integrates micro- giving & social media Impact on awareness, sustainability