THE AMAZING SWITCHAROO BY: NATHALIE, BORA, MARA, AND SONNET

DESPCRIPTION As a team we decide to create a product that we thought would succeed in Morocco and in the United States. We had to come up with a product particularly for cats and/or dogs. After group discussions we were able to agree on one product. This product was to make everyone’s life easier when traveling with their pet(s). We agreed upon this product as a team, and in the end decided to create a product such like a kettle. This kettle though was for all types of cats and dogs no matter how big or small, how fat or thin they are. This is an easier way of traveling for our pets. We have come up with three different materials to use depending on the customer’s preference, we offer; metal, plastic, and cloth. This way we make everyone happy and that special pet feel like a family member. We also thought about how kettles usually are bulgy and take up too much space that this kettle will be able to be folded and put away. It will fold so many times that it can fit into your pocket. In addition, this kettle will ease the pet from being anxious throughout the trip since it will be very comfortable.

EXECTUTIVE SUMMARY This Marketing Project was able to open our eyes. Now, our team is less ignorant of Morocco, this meaning that with all the research that we did we were able to find out more about Morocco. Morocco is a very big country and their culture is very unique and interesting. We were able to see more of Morocco when doing all this research. We learned so much, such as having dogs for security reasons and not as pets. We also learned how many companies from there export products to here, United States.

Domestic Marketing Strategy Technology Forces  Out of 348,280,154 people in the United States, 273,785,413 use the internet  Social media such as Facebook, Twitter, Instagram, LinkedIn, Myspace, and YouTube  Creating a website our customer can contact as if they have any questions or concerns about our project Competitive Forces  78.2 million dogs and about 86.4 million cats are owned in the United States  65% of American households own a pet, and approximately 78% of pet owners travel with their pets  Limited amount of competitors

Domestic Marketing Strategy Economic Forces  USA has the largest and most technologically powerful economy in the world with per capital GDP of $49,800.  It has a market oriented economy. Business and private firms makes most of the decisions. Goods and services are purchased by the FED government in predominantly private market place.  Enjoy greater flexibility than Europe and Japan to expand flexibility in decisions to expand capital plant, layoff surplus workers and to develop new products. Imported oil count for nearly 55% of US consumption. The total labor force is million compare to the world is number 4.  Labor force occupation  0.7% – farming, forestry, fishing:  20% – Manufacturing, extraction, transportation, crafts  37.3% – Managerial, professional  24.2% – Sales and office  8.2%. – Unemployment as of 2012  15.1% – Population below poverty line  Total BUDGET is trillion dollars.  Expenditure is trillion dollars.  Agriculture products are: corn, wheat, fruits vegetable, beef, pork, dairy products, fish and forest products are exported. Taxes are 15.7% of GDP.

Domestic Marketing Strategy Sociocultural Forces  Demographic characteristics – age, gender, race, ethnicity, marital and parental status, income, and education  14% of all U.S. adults (29.1 million) say they have traveled with a pet  Cultural values  78% of human companions consider their dog an equal member of the family  43% of travelers feel guilty about leaving their dog behind  Consumerism  Safety of product  Loyalty for product

International Marketing Strategy Technology Forces  49% of the population use the Internet  The main information technology indicators in the information technology market continue to increase in Morocco  Use E-market to reach our customer. Competitive Forces  The people in morocco uses their dogs for security purpose  Limited competitor

International Marketing Strategy Sociocultural Forces  For the Demographic and Diversity Characteristics we be looking in to the age, gender, race, ethnicity, marital and parental status, income, and education  For the Cultural values we would look into whether or not our product fit in or consumer lifestyle.  For consumerism we be looking into safety of or product so people will not have complaints

International Marketing Strategy Economic Forces  Capitalized on its proximity to Europe and relative low labor cost to build a diverse open market economy.  Was heavily indebted in the 1980s.  Implemented premarket reform over seen by the IMF.  Built more ports and has a free trade zone which improves competitiveness.  Key sectors of the economy agriculture, tourism, textiles, and apparel. Despite morocco economy progress the country suffers high unemployment, illiteracy in rural areas.  Major challenges are fighting corruption, reforming the judiciary system.  GDP 171 billion as of Per capital is 5,300 dollars. Rank 153 in the world.  Agriculture is 14%. Industry is 32.8% and Services is 52.6% as of  House income highest 10% of the country.  Import partners are France 13.6%, Spain 11.2%, USA 8.6%, and China 6.5%. Inflation rate is very low 1.4% ranked 24 in the world.  Export textiles fabric, telecom equipment, wheat, gas, plastics and electricity to countries like France 19.7%, Spain 18.2%, India 6.2% and Brazil 5%.

SWOT ANALYSIS  STRENGHTS  Easier way of traveling with pets  The “hotel” is for all types and sizes of cats and dogs to make their experience comfortable  Convenience and safe way to travel with your pet  WEAKNESSES  Limited marketing budget  Product not well-known  No brand recognition  OPPORTUNITIES  Growing cats and dogs products in United States  Growing market in Morocco  To market our product worldwide in the near future  THREATS  New competitors realizing in the market potential  The economy affecting people ability to travel and purchase our product

Marketing Strategies  Target Market Segmentation Strategy – concentrated target strategy  Product Strategy  Material: metal, Cloth, and plastic  Pricing Strategy  Limited time pricing  Good quality and cost effective  Pricing varies:metal $15, Cloth $9, and plastic $12  Distribution Strategy  Local market  E-marketing  Promotion Strategy  Radio, Television, and internet  Create awareness of or product  demand for our product  Product trial

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