Motoring Media Pack

Carrying over 150,000 pages of authoritative and accessible motoring coverage, Auto Express is a leading motoring title on, and offline Updated throughout the day, it is the site for the latest motoring news ensuring repeat visits from loyal users likely to buy a car once every two years Always first off the line with the latest road tests, the site covers all forms of impartial tests, from new and used cars, to product and crash tests creating a complete buying environment for users 80% of Autoexpress.co.uk’s audience are in-market car buyers who are actively searching for their next car buy and use Auto Express due to its trusted content 20% of our audience are subscribers who visit our site on a regular basis. They are influential individuals who tend to pass on the information they read on the site This established, award-winning brand is relied upon by all car buyers to make purchase decisions The User: 83% male, average age 44 43% AB (55% ABC1) Average Salary £33,163 82% buy brand specific tyres 56% have two or more cars per household 40% intend to change their car within the 6-12 months 93% pass on advice and recommendations about car purchasing THE DEFINITIVE GUIDE TO MOTORING IN THE UK Stats Sept 2012 Unique Users: 1.68 million

With the internet revolutionising the way we buy cars, CarBuyer has been written with the average car buyer in mind. Borrowing functionality from the web's most successful search and comparison engines, Carbuyer offers a complete experience to anyone looking to buy a car, wherever they are in their buying journey. Developed and produced by the teams behind market leading brands including evo, Auto Express and Octane, CarBuyer is the first motoring website to combine expert reviews, video test drives and the latest data with aggregated content from across the internet As our Plain English Crystal Mark proves, our concise, easy to understand buying advice is jargon free - and includes in-depth reviews and entertaining videos We have backed this up with the very best technical data available – which comes direct from the manufacturers themselves Carbuyer.co.uk is not like other motoring advice and review websites. Stats Sept 2012 Unique Users: 662,552 HELPING YOU DECIDE WHICH CAR TO BUY

THE THRILL OF DRIVING evo is devoted exclusively to the Thrill of Driving. Covering affordable GTI's to 200mph supercars, evo has carved a significant niche in the hotly contested motoring marketplace Covering everything from in-depth road tests, the latest motoring news, new car launches and car buying information - to special features on driving skills, evo is a comprehensive site for all those with a love for the driving experience evo focuses on the core values of quality, technology, exclusivity and performance at all levels. Incisive writing, world-class photography, clear and innovative design are key to delivering the highest production values to our discerning user The net result is a product that stands out strikingly from the competition The User: 84% male, average age 31 55% AB (63% ABC1) Average Salary £40K 82% buy brand specific tyres 75% own two or more cars Drive twice as many miles as the average motorist ¼ of evo users have a hot hatch as their main car 50% intend to change their car within the 6-12 months Stats Sept 2012 Unique Users: 501,404

Octane is the leading quality title focusing on the world’s greatest classic and performance cars The quality of the Octane reader is unmatched by any other UK motoring publication The environment created by Octane attracts wealthy individuals that have the time and money to indulge their passion for historic motoring and satisfy their desire for the finer things in life As a group of opinion formers, their ability to influence the buying decisions of many others is a key attraction to advertisers The User: year old well educated male Average income is £62,173 Average approximate value of stockholdings is £312,671 67% enjoy antiques and fine art Spends an average of £1,369 on their watch Stats Sept 2012 Unique Users: 145,264 THE WORLS’D GREATEST CLASSIC AND PERFORMANCE CARS