Q3/2015 THE APPSFLYER PERFORMANCE INDEX FOR Gaming Apps

A Device is just as flooded and so are the app stores with numerous apps just waiting for their chance 42 APPS 1.4M 32%55%87% USE 5-9USE 1-4LESS THAN 10 APPS PER DAY APPS PER DEVICE 1.5M

WHAT IS POSSIBLE LTV UPLIFT IMPROVED RETENTION DATA ANALYSIS

Scope Methodology ~100 million installs 1,000+ AppsFlyer’s gaming app clients 100s of AppsFlyer’s integrated media partners Dates: Q3 2015

Analyzing D1, D7 & D30 Retention Retention Rate Methodology

Normalized Retention Weighted formula D1 = 20% D7 = 30% D30 = 50% Retention Score Methodology

Retention score + scale Power Ranking Methodology

The Bird Flies High in Android Retention Score - Android Top 10

The Flock that Follows Retention Score: Android #10 #11

Power Ranking: Retention & Scale Combined

Intent Drives Retention Retention Score – iOS Top 10

Also Getting a Bite of the Apple Retention Score iOS #10 #11

Power Ranking: Retention & Scale Combined

Thanks!