Philips Design April 2011 Headphones “Citi-zen” packaging 14 April

Internal use only Philips Design, Philips Design, April 2011 To explore next/ friday: 2 Materials Texture Imagery/ photographic/ illustration Headline/ Sub headline/ typography Features/ benefits Colours/ differentation Unpack experience Sustainability

Internal use only Philips Design, Philips Design, April 2011 Materials 3 Brown corrugated box with white paper finish

Internal use only Philips Design, Philips Design, April 2011 Materials 4 Cardbox with plastic window display

Internal use only Philips Design, Philips Design, April 2011 Materials 5 Transparent/ clear plastic sleeves colours printed on side panels headlines printed on front sleeve sleeve sliding in and out

Internal use only Philips Design, Philips Design, April 2011 Materials 6 Semi transparent plastic sleeves

Internal use only Philips Design, Philips Design, April 2011 Materials 7 White paper tray

Internal use only Philips Design, Philips Design, April 2011 Materials 8 Alternative paper tray material

Internal use only Philips Design, Philips Design, April 2011 Materials 9 Foam trays Bagasse tray (made out of pulp and paper products)

Internal use only Philips Design, Philips Design, April 2011 Materials 10 Bioplastic (biodegradable plastic) trays in different colours

Internal use only Philips Design, Philips Design, April Concept direction: “Triangle” 11

Internal use only Philips Design, Philips Design, April Concept direction: Other shape/ circle 12

Internal use only Philips Design, Philips Design, April Concept direction: Other shape/ circle 13 Front “Build it” Front “Stitch it” Front “Dip it” Front “Stretch it” Back (closed box) “Build it” Back “Stitch it” Back “Dip it” Back “Stretch it”

Internal use only Philips Design, Philips Design, April Concept direction: Other shape/ circle 14 Colours inside

Internal use only Philips Design, Philips Design, April Concept direction: Other shape/ circle 15 Colours inside