The Digital Newscast Digital Convergence: Allen Henry Christa Lamendola Angela Reighard.

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Presentation transcript:

The Digital Newscast Digital Convergence: Allen Henry Christa Lamendola Angela Reighard

Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allows viewers to personalize and customize their news experience

The Problem

WCPO & E.W. Scripps  Cincinnati Market  Serves 2.2 million viewers  Flagship station for E.W. Scripps Company

4 P.M. Newscast Solution Interactive Segments Mobile News App

4 p.m. Segments News & Weather Political Talk Show National News Viral Video Newsroom Circle

Newsroom Circle Segment

Underrepresented Audiences 136,000people

WCPO App

“On Your Time” Cost: $0

Costs for Newscast: $34,000 (utilizing existing talent) $34,000 (utilizing existing talent) $62,000 (hiring new talent) $62,000 (hiring new talent) Costs Broken Down: Talent- $0.00- $28,000 Talent- $0.00- $28,000 Cameras- $8,000- $10,000 Cameras- $8,000- $10,000 Marketing- $25,000 Marketing- $25,000 Costs Broken Down: Talent- $0.00- $28,000 Talent- $0.00- $28,000 Cameras- $8,000- $10,000 Cameras- $8,000- $10,000 Marketing- $25,000 Marketing- $25,000

Revenue

On Your Side… On Your Time!