Marketing & Advertisement By: Sara Spurlin. Market Segments Demographics Race Gender Age Target Incomes Psychographics Family Status Geographics 50 miles.

Slides:

Advertisements

Similar presentations

UNIT C The Business of Fashion

Advertisements

SETTING YOUR TARGET MARKET. Setting the Target Market The target market for a product is the type of person you are hoping to attract to buy your product.

The Four Ps of Marketing

He-Sheets Business Plan Taylor Dale ( ) Morgan Clark ( ) Dylan Frank Fraser White ( ) Bronson Maschmeyer ( )

Explain the concept of market and market identification

THE MARKETING MIX Product Place Price Promotion

Target Market. What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its.

Fashion Merchandising A

Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Marketing Strategy Process Market/ customer analysis Market segmentation Market targeting Marketing Mix Market positioning.

Marketing Vocabulary. Market Advertise or promote an item or service.

Fashion Marketing Basics

7- 1 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Seven Customer-Driven Marketing Strategy:

3.01 Fashion Marketing.

THE 4 PS OF MARKETING BDP301. THE MARKETING MIX Every marketing plan needs a target market and a good mixture of marketing elements. The right mixture.

3.02 Understand buying behaviors.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

Market Segmentation. "The marketer should stop thinking of his customers as part of some massively homogeneous market. He must start thinking of them.

4.4 Select target marketing appropriate for product/business to obtain the best return on marketing investment.

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

Marketing Indicator 1.04 – Employ marketing information to develop a marketing plan.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

MARKETING MARKETING ENT 12.

Market Segmentation Introduction to Business & Marketing.

 First you must determine who they are  Study the market.

Fundamentals of Marketing

Basic Marketing Concepts

Chapter 11: Marketing. Marketing  Process for creating, communicating, delivering offerings that have value for customer.

Questions on Promotion

August 6th Bell Work What is good and bad about the Share a Coke campaign?

2.02Classify the functions of marketing and the marketing mix.

The Marketing Concept Marketing Mix. What is “The Marketing Concept”? Satisfy customers’ needs and wants Make a profit.

 Fundamentals of Marketing Chapter 1 Sec. 3.   Market – all potential customers who have the ability and willingness to buy All of the people who share.

© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

Marketing Terms Marketing Plan Product Mix Marketing Objectives Channel of Distribution Marketing Mix Intermediaries Brand Package Label Product Positioning.

Marketing Mix Four P’s Product Placement (Distribution) Price Promotion.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Introduction to Marketing Where do we see Marketing? Commercials Newspapers Magazines Billboards Buses Park benches Pop-ups Internet Ads Sides of Buildings.

Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?

Marketing Plans Business Plan Demographics Price Market Segmentation SWOT Goals / Objectives Market Marketing Mix / 4Ps Target Market Product Geographics.

Marketing and the Marketing Concept The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges.

Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.

Market Segmentation and Target Marketing. Marketers rarely go after the entire market with one product, brand, or service. Why?

Marketing Concept & Mix. Review Marketing Functions:  Pricing  Selling  Distributing  Promoting  Marketing information management  Product/service.

UNIT C The Business of Fashion 3.01 Explain the concept of marketing in fashion.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Lesson 2 – Market Segmentation and Marketing Mix.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

The Marketing Concept Implementing the Marketing Strategy.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

 Day 11.  By the end of the day, all students will gain an understanding of the components of the MARKETING MIX.  Students will select a pricing strategy.

Standard 2 Fashion Marketing. Student will understand the basics of fashion marketing. Objective 1: Define Marketing Terms Objective 2: Describe the 4.

1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.

Marketing Foundations What is Marketing? What is the goal of Marketing?

Marketing 101 Marketing 101 -What is Marketing? -What is Fashion Merchandising?

Marketing Strategies Chapter 11.1 Market to Me!. Meeting Consumer Needs 0 Marketing: the process of planning, pricing, promoting, selling, and distributing.

Introduction to Marketing

UNIT C The Business of Fashion

UNIT C The Business of Fashion

Spring Course Review Mr. Vogt

International Marketing

3.02 Understand buying behaviors.

3.02 Understand buying behaviors.

Segmentation Targeting and Positioning

Chapter 10, Section 1 – Marketing Basics

Names of Group Memebers

Career Technology Entrepreneurship Standard: C

Presentation transcript:

Marketing & Advertisement By: Sara Spurlin

Market Segments Demographics Race Gender Age Target Incomes Psychographics Family Status Geographics 50 miles Radius

Avenues of Marketing Billboards Radio Adds Inserts/Flyers (Gazette etc.) Stealth Marketing Doctors Offices Fitness Clubs (kids areas) Day Cares (select)

B.E.L.L.S Marketing Mix Product Accessories Decorative Pillows Picture Frames Rugs Lamps Comforters Beds: Twins, Full, Day Beds Desks Dressers Storage Units

B.E.L.L.S Marketing Mix Price Penetration Technique oMathis Brothers Charges $ for this item oB.E.L.L.S charges $ Discounting Techniques oB.E.L.L.S will mark the items much higher, but post a discounted sticker to make the customer feel as though they are getting a bargain. oB.E.L.L.S would mark this item at $ but the discounted sticker would state $127.95

B.E.L.L.S Marketing Mix Place (distribution)

B.E.L.L.S Marketing Mix Promotion Post-Sales Communication Personal Selling Sales Promotion oEx: If a customer purchases a bed we will discount their sheets and or comforter.

Marketing & Advertisement By: Sara Spurlin