#ACTIVEANGELZARE  Starts out as an ad campaign to be featured on the website and all social media pages, as well as in print, mainly magazines. Ads feature a women in the apparel doing something with the hashtag #ActiveAngelzAre and a one word description.  Then forms into an interactive social media campaign with followers on Instagram and Twitter  Followers would post a picture of themselves in Active Angelz apparel either competing, training, working out, with their family, with their friends, or whatever they do in their life with the #ActiveAngelzAre and a brief sentence or one word that describes them.  Examples: dedicated, motivated, sexy, loving, mothers, sisters, daughters, driven, determined, awesome, lawyers, doctors, entrepreneurs  Basically any word or phrase they come up with to describe themselves, their lifestyle, their profession, etc.  This will build brand awareness amongst the posters’ other followers and create a dialogue between you and your consumer, also allows you to learn more about your consumers

PROMOTIONAL/MARKETING MATERIALS  Postcards  To be used for mailing, passing out at events, or leaving at smoothie shop/bar for brand awareness and to help drive direct to consumer sales. Designed to be a default promotional item, but can be further customized to include a promotion or discount code by placing a sticker anywhere on the card.  Order two sets of 1,000 for $280 from vistaprint.com  Key Chains  To be passed out at events to gain brand awareness  Order 200 from vistaprint.com for $500  Water Bottles  To be passed out at events to gain brand awareness  Order 300 from qulaitylogoproducts.com for $400  Magnetic “Business” Cards  To be passed out at events to gain brand awareness  Order 1,000 from vistaprint.com for $170

PROMOTIONAL MATERIALS EXAMPLES Magnetic Business CardsKey Chains

PROMOTIONAL MATERIALS EXAMPLES Water Bottle (front & back)

PROMOTIONAL MATERIALS EXAMPLE ACTIVE ANGELZ is a women-specific endurance lifestyle apparel brand. Made with Italian fabrics and constructed in the USA, it is of the highest quality. Not only is it functional, but it’s also fashionable featuring bright colors and feminine lines. And when you look your best you perform your best. It is the sport of fashion. But it’s Not For Everybody. Postcard (front & back)

EVENTS  Local cycling and triathlon events could have a vendor booth at to create more brand awareness and sell merchandise at  Have girls at booth in the apparel talking to racers about products, handing out promotional materials, and networking.  Giro Di San Diego Bike & Fitness Expo  10’x20’ booth for $400  Solana Beach  September 6, 2014  Other events:  Spring Sprint Triathlon - $300  San Diego International Triathlon - $500  Mission Bay Triathlon - $400  The above 3 are all put on by kozevents.com

DRINK PROMOTION  Contact a local smoothie shop or bar that creates and serves fresh, healthy cocktails, make a deal with them to create a special beverage named after the brand: either “The Active Angel” or “The Alii”  Send out an to existing mailing list alerting them of the new drink with a promotion that if they go in to the shop wearing their Active Angelz gear, then you will pay for one beverage. Arrange with the shop to set up a tab and pay it at the end of the month. Allocate about $500 of the marketing budget for this promotion  Run the drink promotion for a month or two  Customers of the shop or bar who do not know what Active Angelz or Alii is will be prompted to ask and find out more information, thus building brand awareness  Should also leave business cards or flyers/postcards at the business for people to be able to see and take

EXAMPLE

TOTAL BUDGET Postcards Key Chains Magnetic Business Cards Water Bottles Like2Bike Contest Shorts Discounts Drink Promotion Bike & Fitness Expo Spring Sprint Triathlon San Diego International Triathlon Mission Bay Triathlon Miscellaneous (shipping & other costs) Print ads Total $280 $500 $170 $400 $96 $50 $500 $400 $300 $500 $400 $200 $20000 $23796