TITLE District Service Team Organization – Responsibilities and Goals Presenter - John Pokorny Date – February 26, 2016

What the District Services Team does to serve the District and it’s Clubs… Public Relations Coordinator– Dan Taylor Webmaster– Bob Troyer Public Image, Marketing and Social Media Coordinator – Randi Skinner Fund Raiser Support Coordinator– Ann Pape Information Management Coordinator – Ben Mullikan District and Club Support - Coordinators –Squeaky Wheel (Diana Saleh), Story Publication (Karen Bulloch – West & Allison Patterson – East), Website Site Page Management (Craig Martin), District Awards (Marilyn Pokorny), District and Club Member Data Support (Kathryn Rotter), Speakers Bureau (Derrick Kinney)

District Services Initiatives Prepare a complete list of all the News Media Contacts in District 5790 Provide public image resource for clubs via on-line Public Image Tool kit Best Practices Fund Raisers Data Base on Website Squeaky Wheel Publication – Quarterly & Event Special Edition issues “Feel Good Story Publication” to major news media organizations promoting projects common to an area. Web Based Club Award Recognition Submittal process Continued enhancement Speaker Bureau data base On line survey of club Fund Raisers, Service Projects, local news agencies & social media information Rotary Serving Humanity Playbook on Website

District Services Goals Public Image  24 Media Placements in  Establish a network that can help train clubs on effective PI communications  66% have an up-t0-date on-line visual presence via websites, blogs, social media, brochures and promotional materials  85% of all clubs using constantly the new Rotary Branding materials  Including logo’s, themes, brochures, letterheads, etc that are available in the RI and District Websites  Provide training to help Rotarians understand the importance of consistent brand usage and application  Increase by at least 50% the consistent use of social media to promote Rotary  Area Based Training  Use of RI Learning Center courses and media training kits

District Services Goals Other District Service Goals  Quarterly Update and Review of Speaker Bureau information and development of a ranking tool  Implementation of a District 5790 Directory by District Conference  Develop an automatically updated version for website access  Implement an on-line Awards Recognition Reporting Process that can be available to clubs in the district website by July 1, 2016  Increase participation in Rotary Club Central Reporting  Increase goal setting clubs to 65 clubs (was 50 in )  Increase reporting on Rotary Club Central by 25 % using March 31, 2016 as the baseline  Increase the number of Presidential Citation Eligible clubs by 50%

Questions ? The District Services Team mission is to assist District 5790 Leadership and it’s Clubs to be vibrant service organizations that are well known within their communities through training, data management and member support.