63 DRAFT PROGRAMME ADVOCACY COURSE DAY 2 SESSION 5 Developing the strategy Quiz 3 Choosing objectives for the strategy SESSION 6 Analyzing our skills Organizational capacity Individual capacity Sound bite 3

64 The proportion of adults in Europe who are abstainers is: a.45% b.5% c.25% d.15% e.1.5%

65 On average 10% of the European population consumes a.10% of all alcohol consumption b.Between 25 and 50% of all alcohol consumption c.Less than 10% of all alcohol consumption d.Between 50% and 66% of all alcohol consumption e.Between 66% and 75% of all consumption

66 The number of European adults drinking at harmful levels (>40g a day for men and >20g a day for women) is: a. 5.5 million b.25 million c.105 million d.55 million e.33 million

67 The relationship between mean consumption and proportion of heavy drinkers a.Is the discredited Ledermann hypothesis b.Is a statistical artefact and does not mean anything c.Only applies to alcohol consumption in high consuming countries d.Is a general public health finding that applies to alcohol and other risk factors

68 Compared with drinkers from higher socio-economic groups, drinkers from lower socio-economic groups have: a.Lower mortality rates from alcohol related conditions b.The same mortality rates from alcohol related conditions c.Higher mortality rates from alcohol related conditions

69 The proportion of adults in Europe who are abstainers is: a.45% b.5% c.25% d.15% e.1.5%

70

71 On average 10% of the European population consumes a.10% of all alcohol consumption b.Between 25 and 50% of all alcohol consumption c.Less than 10% of all alcohol consumption d.Between 50% and 66% of all alcohol consumption e.Between 66% and 75% of all consumption

72 The number of European adults drinking at harmful levels (>40g a day for men and >20g a day for women) is: a. 5.5 million b.25 million c.105 million d.55 million e.33 million

73 The relationship between mean consumption and proportion of heavy drinkers a.Is the discredited Ledermann hypothesis b.Is a statistical artefact and does not mean anything c.Only applies to alcohol consumption in high consuming countries d.Is a general public health finding that applies to alcohol and other risk factors

74

75 Compared with drinkers from higher socio-economic groups, drinkers from lower socio-economic groups have: a.Lower mortality rates from alcohol related conditions b.The same mortality rates from alcohol related conditions c.Higher mortality rates from alcohol related conditions

76 Alcohol and social class differences in death (Swedish men)

77 Source: Advocacy Center at ISC.

78 Through rolling incrementalism, advocates go on to:  Select strategic goals: Identify key capacities and set advocacy objectives around them  Consolidate gains: Recognize and celebrate important gains that may take place - even during seeming setbacks - in areas they might not otherwise have noticed  Fine-tune strategic choices for greatest effectiveness: Recognize when small gains in multiple areas may lead to a reassessment and the selection of new strategic targets

79 “Nine Questions” 1.What do we want? (GOALS) 2.Who can give it to us? (AUDIENCES; KEY PLAYERS; or POWER-HOLDERS) 3.What do they need to hear? (MESSAGES) 4.Who do they need to hear it from? (MESSENGERS) 5.How can we get them to hear it? (DELIVERY) 6.What do we have? (RESOURCES) 7.What do we need to develop? (GAPS) 8.How do we begin? (FIRST STEPS) 9.How do we tell if it’s working? (EVALUATION)

80 Strategy Planning Objectives 1. Do you have both short- and long-term objectives? 2. Do you have objectives that both look outward and inward? 3. Do you have objectives focused on action at multiple levels ?

81 Citizens are aware of their power, and use this power to influence the decision making process. 3 The decision making process is changed toward more: Involvement of citizens Accountability Transparency 2 A problem is dealt with by having a law amended, a policy made, decree issued, etc. 1 ANTICIPATED ADVOCACY OUTCOMES Source: Advocacy Center at ISC.

82 What objectives - or piece of our vision - will we focus on? To choose a set of objectives, think about which piece of your vision is:  Important enough? oTo build the support and/or active involvement of those affected by the issue? Of potential allies? (For example, is it a priority issue for them? If not, will they at least support your efforts?) oTo engage the general public? oTo build toward your vision?  Small enough to achieve in the short-term (six months to two years)?  An opportunity to build skills and facilitate grassroots empowerment?

83 Source: Advocacy Center at ISC.