Millennial Generation Born 1977-2000 Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley.

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Presentation transcript:

Millennial Generation Born Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley

Defining Events AIDS Iran hostage crisis Space shuttle Challenger Fall of Berlin Wall and Soviet Union Technology immersion – , texting

Generational Characteristics Technology reliant Image-driven Multi-tasking Open to change Confident Team-oriented Information rich Impatient Adaptable

Millennial Generation Millennials celebrate brand purpose Millennials want a personal connection Millennials embrace disruption Millennials accept difference Millennials expect a dialogue Source: How to Get Millennials to Love and Share Your Brand, Advertising Age, August 14, 2013.How to Get Millennials to Love and Share Your Brand

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