The Dental Practice Franchise Jo Beekman Shervin Limbert Neenu Sohi Jenny Warburton

Agenda Introduction “Dental Outfit” Market Study Survey results Financial Model Next steps

The Dental Outfit The Dental Outfit provides outsourcing services for dental practices. The Dental Outfit will enable dentists to operate dental offices based on a proven trademark and formula of doing business, while maintaining control over their practice. The Dental Outfit will offer patients a consistent and professional dental service. Value proposition Identified Market Needs Dentists Business Administration can be a nightmare Balancing family and professional life is a challenge The focus on dental and patient care is overshadowed by the operational challenges of running a dental practice Patients Alleviate anxiety with new dentist / practice

Identified Services Review of the current state of the office and goals identification for both short and long term. Specific recommendations on areas in need of improvement. HR Support Help with hiring dental assistants, hygienists, dentists and front office staff. Help with training employees in best practices, office software and hardware Manage best practices for employee evaluation. Help with building retention programs Benefits Management Business Operations Management Managing the process to pay bills and collect bills Install/Maintain software and hardware systems Establish and build better pricing methods with local labs Install better workflows to manage/order the supplies Marketing Brand recognition Regional and National Advertising via Broadcast, online or direct mail channels depending on the markets Patient Acquisition and retention programs. Patient Lifetime Management programs Consulting

Survey Results A marketing survey has been done using a national website for general dentists. The survey asked for demographic information and financial information. The financial part included a conjoint study and a pricing study. The survey received moderate response.

Survey results The survey attracted a lot of experienced dentists. The demographic part of the survey confirmed the market segments that were identified: –Starters, life-work balancers, practices looking for administrative support. The financial part of the survey received limited response. –Indicates a preference towards Consulting and Marketing services.

Financial model Key assumptions Impact to Revenues Cost Improvements

Financial model Key assumptions Cost Improvements Marketing Costs ConsultantWe will do inhouse consulting100%$3,000$0 Media Plan to do in house messaging, brochures etc50%$4,000$2,000 Human Resources Payroll Costs Ecconomy of scale will enable us to better structure the deals with payroll companies to reduce costs10%$2,000$1,800 HR Consultant CostsWe will do inhouse consulting100%$3,000$0 Consulting We will do inhouse consulting. Note that practices usually hire consultants once in about 5 years so we are taking the average cost100%$6,000$0 Other Costs Dentists own salary. In this case we assume that the franchise can assist reduce costs by providing temporary dental help when the main dentist cannot work5%$300,000$285,000

6 Year Financial Model

Next steps Secure “Dental Outfit” domain name Acquire 2-3 consulting accounts in the first year in one market –Staged entry –Create Brand Awareness –Identify potential franchisee’s Evolve the business model further to understand some of the other segments Improve our marketing research by conducting a more detailed survey Currently not seeking cash as the consulting accounts can be served via personal time. – Bootstrapping business for basic cash needs – Potential funding needed in Y2. Considering all options (debt, equity, VC)