Career information provision: methods and challenges. Introduction of national career planning portal Pathfinder. Kadri Eensalu Career information manager August 31st, 2011

Content What is career information and why we need to develop its provision?What is career information and why we need to develop its provision What kind of materials to produce? Why do we need the branding of career services? Introduction of national career planning web site Rajaleidja (Pathfinder) 2

Career information provision Career information Provision of career information: –self-help services, –staff-assisted services, –individual case-managed services, –distance services 3

Development of career information Career specialists in Estonia and Europe are the direct target group. For the development of the system, we: –communicate information and experience; –support learning mobility; –coordinate the provision of career services at regional level; –develop and introduce a quality assurance system; –introduce and develop a training system; –involve stakeholders; –organise and prepare information and methodological materials; –inform the public of career services. 4

Organising and preparing materials I Defining the need: –National survey –Yearly questionnaires –Focus groups –Information inquiries Information about mobility: –Guidebook study in Europe –Mobility diary –Mobility toolbox –A trailer about learning opportunities abroadtrailer about learning opportunities –Learning opportunities in Europe, PLOTEUSPLOTEUS –Euroguidance network 5

Organising and preparing … II Information materials: –I will finish school! –My first...Opportunities and risks in entering the labour market –Career services in Estonia –Career information for disabled young people –Health and career Methodalogical materials: –Labour market information guidebook –Career information guidebook –Handbook on career information provision 6

Organising and preparing … III Slide shows for lecturesSlide shows –Working groups of practitioners –Background information A professional library –More than books –Up-to-date materials related to career services Promotional materials –Cat’s eyes, pencils, socks, bookmarks etc 7

Inform the public about career services Branding of career services –Why is branding important? –How we do it - our experience First exposure of our brand –The way forward –Golden rules of branding 8

Our stand at the fair The visitors can get some support in their career planning by having a discussion with a career specialist 9

National career planning portal 10

Thank you! Thank you! 11 More information: Kadri Eensalu National Resource Centre for Guidance Career information manager