Fostering Gender Equality: Meeting the Entrepreneurship and Microfinance Challenge Promotion campaign: « Female Entrepreneurship » Sarah Van Cauwenbergh.

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Presentation transcript:

Fostering Gender Equality: Meeting the Entrepreneurship and Microfinance Challenge Promotion campaign: « Female Entrepreneurship » Sarah Van Cauwenbergh Jean-Pierre Watthy

Content Participation Fund: –Products –Starter Loan Study: “Impact of microfinance in Belgium - Distinction between men and women” Promotion campaign

Some products CofinancingMicrofinance 2006StarteoStarter Loan Solidarity Loan Men63%49%50% Women37%51%50% Participation Fund: Approvals

Starter Loan

Campaign origin Fostering Gender Equality: Meeting the Entrepreneurship and Microfinance Challenge  Pilot project: Promotion campaign towards ♀ → Leaflets → Posters  Promotion campaign: → Purpose: Encourage women to take the step for an independent activity → Target group: Potential female entrepreneurs

Leaflets: Dutch

Leaflets: French

Posters

Study « Impact of microfinance in Belgium: Distinction between men and women » Base of the promotion campaign Methodology: –Survey MAS ( – –Microcredit: maximum € 25,000 MenWomenTotal Non stoppers Stoppers29 58 Total

Profile Age groupMenWomen %21.3% 30 – %42.5% 40 – %28.8% %7.5% Age: Dependent children: –Men: 52.7% ↔ Women: 70.9% –Investment: Time + money

Motivations

Sectors

Support

Promotion Campaign Female Entrepreneurship

Women symbol & catchy title Emphasis on microfinance Idea: start own business with: Women playing a leading role Participation Fund as moneylender Graphic design uniformity with other leaflets

Uniformity: examples

Contact via «green phone number» (free of charge)

Leaflet in the scope of the « Fostering Gender Equality » project Other products Support (free of charge)

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