IKEA Houston 20 th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap.

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Presentation transcript:

IKEA Houston 20 th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap

20 th Birthday Facebook Promotion Campaign Elements Facebook ads drove traffic to a fan-gated tab on IKEA Houston’s Facebook page. Ads were targeted to: - Houston, +25 miles year-olds - Females - Non-fans of IKEA Houston page - Those most likely to Like the page

20 th Birthday Facebook Promotion Campaign Elements A dedicated Promotions tab on the timeline showcased weeklong Birthday campaign offers Inside the tab, the non-fan view directed users to Like the page to reveal sale offers Once the page was Liked, the fan view revealed daily sale offers

20 th Birthday Facebook Promotion Before and After Results New Likes during the promotion: 2,553 Average 265 new Likes per day In Houston, the Page reached: 141,882 potential customers 47.8% of which were years old 90% of which were female * = The daily number of times your posts were seen in News Feeds, tickers or on visits to your Page ** = The daily number of people who saw any content associated with your Page (Unique Users) Before Promotion After Promotion % variance Total Page Likes6,9509,503+38% Daily organic impressions*3,3009, % Daily total reach**3,90256,996+1,361% Engaged unique users3002, %

20 th Birthday Facebook Promotion Ad Campaign Impact Total budget spent: $ Average CTR* of ads: 0.509% (Facebook desktop average: 0.588%) Total new Likes directly generated by ad campaign: 2,416 Meaning 137 Likes were organic Total ad impressions served: 1,349,283 Average cost per fan: $0.42 * = Click Through Rate; number of clicks on an ad / number of impressions served x 100

20 th Birthday Facebook Promotion Screen Shots

20 th Birthday Facebook Promotion Screen Shots

20 th Birthday Facebook Promotion Screen Shots