AD SPEND. ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands.

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Presentation transcript:

AD SPEND

ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Total adspend: £18,553m £993 million spent on magazines in 2014

Source: Advertising Association/Warc Expenditure Report Share of UK adspend by Quarter Note: Data for newsbrands and magazine brands include print and digital revenues. TV data are based on spot advertising only as other data are not available on a quarterly basis. Radio data exclude branded content. Internet pure play data exclude online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pure play and digital revenues for newsbrands, magazine brands and broadcaster VOD Q3 SHARE OF UK ADSPEND (AA/WARC) £125 million spent on magazines in 2015 Q3

SHARE OF UK DISPLAY ADSPEND 2015 (NIELSEN) Source: NMR Jan – Dec 2015

MAGAZINE MEDIA ADSPEND ACROSS CATEGORY (MILLIONS) Source: NMR Jan-Dec 2015

TOP MAGAZINE ADVERTISERS Source: NMR Jan-Dec

Digital revenue set to increase by 11% in 2016 Source: Advertising Association/Warc Expenditure Report Magazine media ad spend by platform 2014 – 2016 £906m £993m £938m FORECAST (AA/WARC)

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