MARKETING OVERVIEW Global National Local

Global Agriculture #1 What three things does food trade accomplish? –Lowers costs –Widens choices –Provides more reliable access to supplies

Global Agriculture #2 Explain why agriculture development is necessary to trigger broader, more sustainable economic development for most countries. –Agriculture development stimulates self-sustaining growth in two ways. First, through rising productivity, incomes of farmers increase. Second, it releases labor from subsistence farming that can be employed in manufacturing or service activities.

Global Agriculture #3 What is the major problem limiting agriculture’s role in the global economy? –Agricultural trade barriers on average are 10 times higher than industrial trade barriers, and many Ag barriers are prohibitively restricted.

Global Agriculture #4 How do the pressures of hunger and poverty result in ag practices that harm the environment? –Exhausting the soil’s productivity rather than replenishing it –Forcing agriculture to expand to new lands rather than to use the most productive lands better

Global Agriculture #5 How does technology play a role in all of the world food issues? –The environment can be more environmentally sustained by adopting productivity and efficiency enhancing technologies. –Ag productivity and human nutrition can be raised at an affordable cost.