Mastering B2B Social Media. I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

Slides:

Advertisements

Similar presentations

 KINDLE  MULCH  DECOPAGE CRAFTS  PEST CONTROL  TRIVETS  IN PLACE OF PACKING STYROFOAM.

Advertisements

Why Am I Here?. Lead Generation and Conversion Turn Your Traffic into Leads & Sales.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

Your life, your way. having an online presence Your online presence should be an extension of you Brand YOU Lots of social media options out there Twitter.

Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 1.

Marketing Data: 50+ Charts & Graphs. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot.

1 Power Up Sales with Social Media Knowledge Lab 1:30-2:30 pm.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

This little light of mine, I’m gonna let it shine, This little light of mine, I’m gonna let it shine, This little light of mine, I’m gonna let it shine,

@Bizo © 2014 Bizo, Inc. Using Content Marketing to Impact Every Stage of the Buyer’s Journey Jen Agustin Sr. Director of Marketing, Bizo Twitter:

How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP

Social Media Marketing: 27 Awesome Stats, Soundbites and Slides.

Inbound Marketing Campaigns. Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic LP CTA LN Blog SM More Customers.

Promoting Your Business Online Chris Wellings

Inbound Statistics Slides Template Resources for Partners.

Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Lead Generation Lessons From 4,000.

HubSpot Inbound Marketing Software

24x7Social.com 24x7Social Presents: Winning with Inbound Marketing.

Specifically Made for Ecommerce. TABLE OF CONTENTS ABOUT THE CTA BUTTONS …………………………………… 3 USING HEX COLORS & TIPS FOR CUSTOMIZING……… 5 7 SETS OF 36 CUSTOMIZABLE.

Video 15 Servicing the DMU Buying Cycle with Content Marketing George Szanto IBMS Semester 6b Fall 2013.

A Case Study in Success Online How to generate revenue through content marketing.

MARKETING THAT WORKS David Camp SVP Business Development.

Leveraging HubSpot Enterprise to Grow Your Agency Peter Caputa Date: 1/18/2011 #VARFormable Conversion Assist Report* ** * Not Launched Yet ** Avaiable.

InsideView Introduction Ralf VonSosen, VP of Marketing Dan Tajbl, Sr. Sales Engineer.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

How To Leverage Social Media As The NEW SEO Presented By: Sheryl & Terry Boddie CEO & President, Marketing Media #decorcon2014.

Social Media & Hospitality Prepared for HP Hotels.

Why Is Social Media Important?: Statistics Photo Credit: kevindooleykevindooley.

Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1 Using LinkedIn.

BUYER SELLER BUYER 93% of B2B buyers use search to begin the buying process. iMEDIA CONNECTION >55% of IT professionals “use social media to make better.

Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. “ ” We need to stop interrupting.

The Future of Marketing is Inbound Marketing Mike Volpe VP

Attract and capture your consumers attention Only when you put yourself in the conversation can you develop and nurture the clients who are actively interested.

1 Facebook B2B Best Practices Guide Using Facebook for Lead Generation.

Attract & More... Blogging Easily create remarkable content that will help your business get found. Social Inbox Publish and see Social Analytics across.

Developing A Social Media Strategy Around LinkedIn by Chris Raulf.

Inbound Marketing Lessons from the Fastest Growing SaaS Company Mike Volpe HubSpot.

1 Content Balance: Sharing Value vs. Self-Promotion Mackenzie Founder & CEO Mack Web Solutions.

Inbound Marketing: B2B Lead Generation Using Social Media, Blogs and SEO BMA Chicago – October 2009 Mike Volpe VP

1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.

The Marketing Mix in a Digital World Wifi = #consciousdmm.

@JeanHanson#issainterclean 7 Steps to Marketing Success How to create a marketing system Jean Hanson, I.C.E. Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com.

Slide 5.1. Topics Covered Highlight key learnings from chapters 1 – 7 of Ardath Albee’s book Please note – listening to this lecture does NOT replace.

Amazon Adventures Staring Down “Earth’s Biggest Bookstore” Victor R. Volkman Loving Healing Press.

1. About Us 2 Social Annex spun out of Immply Group – a web development and design agency specializing in Social media, CMS, social networking and eCommerce.

RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.

Write Web Copy for Business-to- Business Companies Steve SlaunwhiteNick Usborne.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Content and Blogging +. What is blogging? A website Updated frequently Central theme – focused on a specific keyword, topic, or niche.

Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.

Course Title. John Arnold Marketing to Maximize Repeat and Referral Business.

EMARKETING CONCEPTS JULY 28, 2014 DISCUSSION TOPICS.

Go Inbound! Kipp Bodnar. I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

1) ATTRACT: GET TRAFFIC 2) CONVERT: GET LEADS 3) CLOSE: GET CUSTOMERS 4) DELIGHT: ANALYZE & OPTIMIZE Create blog content, search engine optimize (SEO)

Mastering B2B Social Media. I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

How to Present Yourself Online LinkedIn, Facebook and Twitter Created by benoit marketing llc.

STREAMLINE LEAD GENERATION EFFORTS BY RE-THINKING YOUR STRATEGY.

Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.

Call : Windsor's Trusted Online Marketing Agency.

Become a Social Selling Super Star on LinkedIn. Your Presenter: Viveka von Rosen Founder of LinkedIntoBusiness.com Author of “LinkedIn Marketing: An Hour.

Viveka von Rosen Founder,Linked Into Business LinkedIn’s New Innovations and How to Use Them Effectively LinkedInnovations.

Mastering B2B Social Media. I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

Page 1 This is page one. I’m talking about it now….

Marketing Data: 50+ Charts & Graphs

Social Media Using LinkedIn to Full Advantage: We’re talking professional gain, not games September 25, 2016 Shari L.S. Worthington Telesian Technology.

A bit of “housekeeping”

The Future of Marketing

Full Campaign Plan.

Best Social Media Marketing Company

Presentation transcript:

Mastering B2B Social Media

I’m Brian Halligan. Nice to meet I’m Kipp Bodnar. Nice to meet you.

I’m Brian Halligan. Nice to meet I’m Jeff Cohen. Nice to meet you.

I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book.

#SXB2BSM

We’re dorks.

We’ve got a a Problem.

73% of CEOs don’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQBIT.LY/PENSCQ

Your opportunity, to shine.

Leads fix the problem.

LEADS ARE A PROXY FOR SALES.

@KippBodnar Your goal shouldn't be to buy leads. Your goal should be to buy customers. “ ” Tweet This! #SXB2BSM

1 Tweet Form Landing Page How Social Media Leads Happen Lead Like CTA Blog Post Landing Page +1 CTA Product Page Landing Page

3 MUST-HAVES FOR SOCIAL MEDIA LEAD GENERATION:

3 Get people to connect with you. 2 Get people to share your stuff. Place calls-to-action everywhere. 1

@JeffreyLCohen “ ” Tweet This! #SXB2BSM Prospects don’t want to hear about your products. They want solutions to their problems.

60% of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7BIT.LY/ZUB2I7

People to People

Follow. Friend. Connect. With People.

The shelf life of a social media link is 3 hours. BITLY, 9/2011

THE RULE Links to third- party articles Links to company blog posts Link to a company landing page

@JeffreyLCohen “ ” Tweet This! #SXB2BSM Publishing and sharing content online is the single biggest lever to increase lead generation.

Get people to share your s tuff.

Closed Millions In Sales From Online Leads ROI – 2800%!

@KippBodnar Maximize content discovery by producing awesome content and reducing the friction around sharing it. “ ” Tweet This! #SXB2BSM

Place CTAs Everywhere.

Embed Tweets

3 Get people to connect with you. 2 Get people to share your stuff. Place calls-to-action everywhere. 1

Prove the CEO Wrong

You’re the Star

THANK YOU

I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book.