UK Breakfast is changing BREAKFAST IS THE BIGGEST MEAL OCCASION 17bn breakfast occasions / year 98% of people eat breakfast But only 61% on any given day.

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Presentation transcript:

UK Breakfast is changing BREAKFAST IS THE BIGGEST MEAL OCCASION 17bn breakfast occasions / year 98% of people eat breakfast But only 61% on any given day Skip Deskfast Snackfast Breakfast cereals are in decline RTE cereals volume has declined for 4 years Out of home & convenient breakfasts are a growing trend On-the-Go breakfasts a growing market

2 Up & Go is Australia’s No. 1 Breakfast Product Source: IRI-Aztec, MarketEdge, AU Grocery Weighted Ex Aldi, Value Sales ($000’s), MAT (12 months) to 16/11/14. Total Up & Go A$210m 37% of breakfasts consumed while travelling are Up & Go

3 Introducing Up&Go to the UK With Wholegrain Oats High Protein High Fibre High Calcium Fortified with Vitamins Low Fat Packed with all the protein, calcium & fibre of a bowl of cereal & milk

4 Up&Go delivers best in class nutrition without compromise on taste UP & GO Weetabix On the Go Improved Positive Nutrition High in Protein High in Fibre Grains usedWholegrain OatsWheat Improved position on negative elements Low Fat Low Saturated fat Sugar per 100g7.3g8.8g (20% more) Calories per 250ml All our flavours score parity on taste, despite lower fat, salt and sugar