Ticket Wristbands Sport Business Innovation Clemens Hühmer SID: 13260703.

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Presentation transcript:

Ticket Wristbands Sport Business Innovation Clemens Hühmer SID:

Football Game Visit  Where to put the ticket?  Where to pick it up?  Need Wallet?  Enough Cash for food and drinks?

What if...  You could wear a stylish Wristband?  That includes your TICKET?!  That replaces your WALLET?!  That increases your SAFETY?!  What???

Technology  Loading the Wristband: Mobile Phone, Credit Card, Wi-fi  Using the Ticket : NFC (Near Field Communication)  Payment : NFC (Near Field Communication)  Tracking: WPS (Wi-Fi Positioning System)

Value Proposition  Avoiding long lines at Stadium entry  No need of Cash  Easy Recharge via Mobile  Ticket and Payment tool (NFC-Technology)  Crowd control (Wi-Fi)

Key Partners  DFL German Football League  Professional Football Clubs in Germany  End-Users: 17.4 Million visitors/season and more than fans per game

Business Model CANVAS  Business Model Canvas Business Model Canvas

Feasibility Issues  Easy to copy?  Long term contracts and Software to avoid Competitors !  No Experience in the market?  Human Resources  IT-Specialist !  Unknown Capital Requirements ?  Costs of other NFC payment systems !

Funding  Website: €  IT-Technology: €  Salaries: € / Year  Production and Hardware costs: €  Total: €

Follow up Customer Development  Football Match in Brisbane 4th November at Suncorp Stadium A-League: Brisbane Roar – Adelaide United Face to Face Interviews with Football Fans: 50  Contact to Professional Football Club “Hertha BSC“ Club Office  Contact to German Football League “DFL“ Business location (Frankfurt)

Security  Crowd Control (Wi-Fi Positioning System)  Tracking system for Individuals  Separating rival supporter crowds

The Ticket Revolution!!!  NEW Experience  MORE Convenience  IMPROVED Safety in Stadiums  STYLISH  FUTURE

References  Website German Football League (  Website Hertha BSC Berlin e.V. (  Wi-Fi (  NFC ( ) (