UNECE International Seminar on Product Safety and Counterfeiting - 5-6 November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat.

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Presentation transcript:

UNECE International Seminar on Product Safety and Counterfeiting November 2007 COUNTERFEIT and PIRACY Industry's Response to the Growing Threat

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November BASCAP Business Action to Stop Counterfeiting and Piracy

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Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November Russia

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November "Joined up" Approach within the Company Work with local Enforcement Organisations CEO provides leadership

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November BASCAP = business getting organized Information transparency Better intelligence Shared strategies Connecting actors Educating politicians Shedding some light on the true value of intellectual property

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November BASCAP has reached a broad and growing audience through a host of media channels, including: BASCAP website Newsletter Daily intelligence reports Conferences and speaking appearances Media partnerships News articles Op-ed articles Press releases Regular television appearances Awareness campaign

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November rd Global Congress on Combating Counterfeiting and Piracy Mr. John Dryden – Deputy Director Science, Technology and Industry, OECD " The level of counterfeiting which exists is unknown and unknowable "

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Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November What Nestlé is Doing Protecting our intellectual property Enforcing our rights Working with government organisations Keeping our promise to our consumers

Finance & Control UNECE International Seminar on Product Safety and Counterfeiting November Finance & Control