EITC Outreach through Community Conduits: The Role of a Public Utility Roger Colton Fisher, Sheehan & Colton Public Finance and General Economics Belmont, MA October 2002

Mailings: Distributing Brochures through Viable Conduits b Organizations Likely to Serve the Working Poor Job training sitesJob training sites Women’s groupsWomen’s groups Business groups (employers of service jobs)Business groups (employers of service jobs) Labor organizationsLabor organizations Ethnic minoritiesEthnic minorities Parent-Teacher OrganizationsParent-Teacher Organizations

Mailings: Distributing Brochures through Viable Conduits b Five-Step Distribution Process Develop market messageDevelop market message Identify local distribution conduitsIdentify local distribution conduits Identify contacts at each conduit and make personal contactIdentify contacts at each conduit and make personal contact Produce outreach materialsProduce outreach materials Implement distributionImplement distribution

Community Outreach: Timeline Commencing January 2003 b October: identify local distribution conduits b November - December: enlist involvement of distribution conduits b December: produce outreach materials b January: begin public distribution of outreach materials. b January - April: continue outreach through distribution conduits

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