“Wait, is this an ad?” Noor Siddiqi Andrew Schoenfeld

This subtitle is a poor example of it.

 First thing user sees is an ad (In some cases)

 First thing user sees is an ad (in some cases)  Header location too low

 First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup

 First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures

 First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures  Ads between articles ruins flow

 First thing user sees is an ad (in some cases)  Header location too low  Tags “channel” setup  Titles below pictures  Ads between articles ruins flow  General layout of site disorienting

 ’ 

 “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.

 “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire

 “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire  “I’m not in Denver...”  Top of the team bar.

 “This isn’t what I clicked on.”  Going to a review.  Viewing the FAQ.  “What does that mean?”  Fire  “I’m not in Denver...”  Top of the team bar.  “Ow”  Review text.

Did you know there are 22 seasons of The Real World?

 Share bar not on every page

 Screenshot and blurb sizes different

 Share bar not on every page  Screenshot and blurb sizes different  Every article doesn’t have a screenshot and blurb

 Share bar not on every page  Screenshot and blurb sizes different  Every article doesn’t have a screenshot and blurb  Random articles have Digg buttons

 The Kotaku Team bar on the left side

 Top bar on every page

The final frontier.

 Top bar vs. content

 Comments

 Fixed Width  Metadata wastes space  Ads push content away

 Fixed Width  Metadata wastes space  Ads push content away  Poor Scaling