ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit
Section G1 Advocacy Cycle Stage 4 Taking action: Lobbying
Section G1: What is lobbying? Lobbying can be understood as ‘direct contact with decision-makers’. It is about dialogue and ongoing conversation. Lobbying may include writing a letter, sending a briefing paper, making a phone call, meeting or visiting a decision-maker etc…
Section G1: Why bother with lobbying? To build relationships with decision-makers To listen, learn and collect information To present our position on the issue To address any misunderstandings To persuade and influence decision-makers to bring about change To get specific commitments to action
Section G1: Lobby meetings Do your background research Organise your logistics and allow plenty of time Be clear about the aim of the meeting Introduce everyone Keep on track Follow up quickly with a summary report