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Page Title: Page Number: Course Title: Advanced BD Module 2 (Understanding the Customer) Information Needed for the Elearning DEV team Total Pages: TBD Go Live Date: TBD Course Skin: TBD Storyboarded by: Sean Ward, M.Ed., DateReviewer NameNotes ##/##/## Revision History

Page Title: Page Number: Introduction Image placeholder for Ravi IT Services Landscape Image placeholder for Olivia Forces and factors affecting IT… Customer buying trends… Determine how TEK can help achieve business needs. Image 1

Page Title: Page Number: Customer Landscapes for GS Solutions Image placeholder for Ravi Image 1 Image 2 Unfavorable Landscape for GS Solution Favorable Landscape for GS Solution

Page Title: Page Number: Gain a 360 degree view of the customer Identify accounts you should partner with Global Services, and why Module Two Objectivesholder Image placeholder for narrator Understanding the Customer Image 1

Page Title: Page Number: Favorable Customer Characteristicsholder Customer Landscape Image placeholder for narrator Image 1 What customer characteristics lend themselves to Global Services opportunities?

Page Title: Page Number: holder Customer Landscape Economic Landscape Competitive Landscape Political Landscape Operational Landscape Does the company have working capital available to put towards IT services? Can we overcome the competition? Do we have relationships with people of power and influence? Do we have a contract vehicle that supports TEK’s services? Image 1Image 2Image 3Image 4 Customer Landscape

Page Title: Page Number: Customer Landscape – 360 Viewholder Image placeholder for narrator Image placeholder for Ravi Image placeholder for James Image 1

Page Title: Page Number: Political Landscapeholder Image placeholder for James Political Landscape Power & Influence Economic Buyer ChampionCoachEnemy

Page Title: Page Number: Economic Landscapeholder Image placeholder for James Economic Landscape Business Driver & Needs Business Description Financials Key Business Issues

Page Title: Page Number: Operational Landscapeholder Image placeholder for James Decision Process Decision Criteria Operational Landscape

Page Title: Page Number: Competitive Landscapeholder IT Staffing Providers Recruiting Centric $ ITO Providers Delivery Centric $$ IT System Integrators Technology Centric $$$ IT Solution Providers Vertical Centric $$$$ Accenture, Deloitte, Cap Gemini IBM, ERP Niche Firms TCS, Wipro, Infosys, Cognizant RHI, Manpower Competitive Landscape Image 1 Who do they do business with and why? What other companies are bidding on the project?

Page Title: Page Number: Landscape Summary Workbook Activityholder Complete the Landscape Development activity in your workbook. Workbook Activity

Page Title: Page Number: Customer Landscape Summaryholder Customer Landscape Economic Landscape Competitive Landscape Political Landscape Operational Landscape Can we overcome the competition? Do we have relationships with people of power and influence? Do we have a contract vehicle that supports TEK’s services? Image 1Image 2Image 3Image 4 Does the company have working capital available to put towards IT services?