Role of Marketing Sell what a business makes Manage a business’s brand Research Development Sales Distribution Advertising Promotion

Without Marketing… The Importance of Marketing…  Consumers wouldn’t know what goods and services are available and not much would be sold.  Producers use marketing to sell products to stores  Stores use it to sell to consumers  Service businesses use it to let people know where they are and what they offer  Politicians use it to spread their ideas

 The image businesses spend hundreds of thousands of dollars to create  3 things are part of the image: ◦ Brand name ◦ Logo/trademark ◦ Slogan

 A word or words that a business uses to distinguish its products from competitors’ products.  This is how a company is identified. ◦ McDonalds ◦ Apple ◦ Samsung ◦ Ford ◦ Roots ◦ Nike

 Some brand names have replaced product names ◦ Kleenex has replaced Tissue ◦ Other examples???

 Would you ever consider tattooing a brand to receive any type of discount? Why or why not?  Evaluate the marketing strategy of businesses offering these services – what is their goal? How does this benefit their company?  Should businesses be allowed to pitch such ideas/create advertisements for these services? Why or why not? Explain.

 The special symbol that is associated with a product.  Helps the product compete for consumer awareness.

 Monogram – company’s initials or combination of initials and numbers

 Visual symbols – Line drawings of people, animals, or things. Directly associated with the brand.

 Abstract symbol – Shapes that carry a visual message but do not represent actual things.

 A short catchphrase that is attached to the company name and logo  Usually 7 words or less

 Colours do not tend to change once they have been established with a brand and logo  This is so consumers become familiar with the brand and can identify the product

 1. Find 10 brand logos online. Copy and paste into MS Word. Identify whether the logo is a monogram, visual, or abstract and what you like about each. Some logos will fit into more than 1 category.  2. Create your own brand for your initials. Include and explain how you used the 3 components of branding ( brand name, logo, slogan ).  Create a slogan for 2 causes from the following list. You can also come up with your own topic. ◦ Drinking and Driving ◦ Smoking ◦ Discrimination ◦ Texting while driving ◦ Bullying ◦ Speeding

CriteriaExceedsMeetsApproachingNeeds more effort ContentHas successfully completed 3 assignments with detail and thought. Has completed 3 assignments. Detail could be improved in 2- 3 areas. Has completed 2 assignments. Details are brief. Has completed fewer than 2 assignments. All assignments attempted but incomplete. EffortHas put forth an excellent effort which is demonstrated in quality of assignment and use of class time. Has put in a good amount of effort. Quality of assignment could be improved in 1- 2 areas. Mostly uses class time well. More effort could be made. Needs improvement in 3-5 areas. Could make better use of class time. More effort needed. Must make better use of class time. Consistently off task.