Executive Summary Situation Analysis Top Competitors.

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Presentation transcript:

Executive Summary

Situation Analysis

Top Competitors

Research

Target Audience

Main Opportunities

Budget

Budget Fall Semester CampaignSeptemberOctoberNovemberDecember Social Media $1000$500 $1000 Flyers and Messaging $500$300 $500 Promotions $3000$1000 $3000

Budget Spring Semester CampaignFebruaryMarchAprilMay Advertising Competition --$ Social Media$500$1000$500$1000 Messaging$500$1000$500$1000 Promotions$1000$3000$1000$3000

Media

How We’ll Set Ourselves Apart

Advertising Competition

Sales Promotions

Sometimes exams require an extra set of Wiiings…

Creative Strategy

Print Ad

Evaluation