Promoting Fashion Events

Special Events Special Events: promotional activities that are out of the ordinary –Fashion Shows –Trunk Shows –Fundraisers –Fashion Awards –Infomercials

Fashion Shows Organizing the Show –Determine the purpose –Determine the theme –Develop a written plan, including a timeline –Schedule a time, date, and location –Develop a guest list –Find sources of components –Develop and send out invitations

Fashion Shows Organizing the Show –Develop a promotional plan Advertising Publicity Public relations Personal selling Sales promotions

Fashion Shows Organizing the show –Schedule and rehearse –Make the audience feel welcome and comfortable –Gather data and evaluate the effectiveness of the show

Other Special Events Trunk Shows: an informal fashion show that is held in a retail store as a way of promoting one individual designer’s collection Fundraisers: Helps both the cause and the supporter by increasing brand awareness Fashion Awards: plugs that are given by the winners Infomercials: commercials that are the length of a regular television show and feature information about the product in a show format