Public sector PR Mixit Podcast Simon Wakeman Medway Council.

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Presentation transcript:

Public sector PR Mixit Podcast Simon Wakeman Medway Council

MP3 file

Google search

11 million people in UK Source: BRMB, 2006

80% of podcast listeners? Source: TDG Group, March 2006

Source: BBC, June 2007

1.9 million adults Source: RAJAR/Broadcast Now Aug 06

“networked generation” Source: Ofcom, August 2006

Source: comScore, October 2006

Create a new two-way communication channel for young people in Medway Get young people actively involved in producing the podcast Help the organisation learn about podcasting as a communications tool objectives

our kit

mixit podcast

results so far downloads for each show

results so far positive face to face feedback

results so far limited direct responses

results so far total budget of £340

results so far hours staff time per show

why podcast? what we’ve learnt

resources what we’ve learnt

is the organisation ready? what we’ve learnt

accessibility what we’ve learnt

IT department what we’ve learnt

audience engagement what we’ve learnt

promoting the podcast what we’ve learnt

any questions?

+44 (0) © Medway Council 2007 contact details