Tricks to Simplifying Social Media

Overview Building Resources Scheduling Posts Gaining Likes and Followers Being Social Extras

Introduction Social Media is a great tool for marketing as well as market research and can be an invaluable asset to your company. Unfortunately, it can also hog up your time and be a bit confusing to manage.

Building Resources A simple way to save yourself from staring blankly at your screen, wondering what to say is by stockpiling your resources so that you always have something on hand.

Resources Gather quotes, interesting facts, and statistics. Follow a lot of like minded businesses or interesting accounts and you can share their news and stories. Think of questions and polls to give your followers

Outside Resources Another great way to add content to your social media accounts is by letting your fans and followers give it to you! Encourage them to share pictures and stories with you.

Scheduling Posts Scheduling posts ahead of time is a great way to save yourself time and make sure that you don’t forget to post. While Facebook and Twitter do not offer options to schedule posts, many third party applications do. Fan Pages do allow you to schedule posts on Facebook.

Scheduling Posts Please note, Facebook does not like the use of third party applications as much as posting through the site itself. It won’t harm you but at far as getting your posts seen in the newsfeed, remember you are competing with other posts. Manual posts get more love from Facebook.

Gaining Likes and Followers One of the first things you must do when venturing into social media is grow a strong base of fans and followers. You must be active in order to gain a following, but it is very important that you aren’t running around, begging for people to check out your page.

Likes and Followers Here are some tips on gaining followers: Give them an incentive to follow Make sure that your account is always interesting Don’t constantly spam with sales pitches

Giving Incentives With Facebook, you can set up a tab that all non- followers will be directed to. Use This tab to encourage them to like your page. Offer incentives such as coupons or freebies for fans of your page.

Other Incentives You can also hold contests to keep your followers attention and gain new ones. Drawings for prizes once you reach “x” number of followers Reward prize once you have so many “shares” of your page and posts Contests for photo submissions of fans using your product or service

The Long Term Incentive People may like your page because you offered them a short term incentive, but the goal is to keep them as a fan and to connect with them. The best long term incentive is having a Facebook page that offers fans what they want, whether it be fun, education, help, etc.

Being Social Many businesses jump into social media with the intent to do nothing but sell to their followers. Nobody goes online for ads and sales pitches. Only self-promote about 20% of the time.

Being Social Source: State of Inbound Marketing Report -

Brand Awareness Social Media is a great way to get your business out there. The more people see your brand connecting and sharing, the more involved they will want to become.

Relationship Building Use Social Media to let your customers and your employees know that you care about them and what they have to say. Respond when your fans and followers talk to you; they will be happy to know they’ve got your attention.

Relationship Building The more you invest in your customer base, the more they will remember you in a favorable light.

Raising Credibility You can raise your credibility with your followers by proving that you are knowledgeable in your field. Show your followers that you are more than capable of solving their problems.

Market Research Social media can also be an excellent means of market research. By using the search function, you can look in on conversations to see what people have to say about your company, products, competitors, etc.

Market Research You can also ask questions and submit polls to your followers to get their opinions on how you can better serve them.

Extras There are many extra ways that you can spice up your social media to make it stand out.

Extras You can add extra tabs to your Facebook page that can serve as an About Us or services page. You can also connect your blog to your Facebook page and your blog posts will show up on your wall.

Recap Building Resources Scheduling Posts Gaining Likes and Followers Being Social Extras

Free Analysis Contact: Jerome Brown Phone: WEB (4932) Social Media: fb.com/Commoncentsllc Twitter.com/Comoncentsllc

Thank You