1 | Monthly Web Coordinators Meetingeere.energy.gov Public Service of Colorado Ponnequin Wind Farm TECHNOLOGY ADVANCEMENT AND OUTREACH Web Coordinators Meeting Hosted by: Sarah Kirchen Drew Bittner June 17, 2010 Room 5E-081 Call In #

2 | Monthly Web Coordinators Meetingeere.energy.gov Around the Room – Drew Bittner (15 min.) DOE New Media and Citizen Engagement – Cammie Croft (15 min.) EERE Social Media Results – Allison Casey (10 min.) EERE Boards – Michelle Fox and Alex Cohen (15 min.) FEMP Training Database – Rachel Sullivan (10 min.) PublicInsite Audience Analysis – Drew Bittner & Chris Stewart (5 min.) EERE Standards Tip – Elizabeth Spencer (5 min.) Redesign Update – Chris Stewart (5 min.) Agenda – June 17, 2010 EERE Web Coordinators Meeting

3 | Monthly Web Coordinators Meetingeere.energy.gov DOE New Media and Citizen Engagement

4 | Monthly Web Coordinators Meetingeere.energy.gov EERE Facebook –751 People Who Like EERE –72 Interactions (likes, comments) Energy Savers Facebook –1,748 People Who Like Energy Savers –299 Interactions (likes, comments) Energy Savers Blog –241 Entries –1,285 Comments Social Media Results

5 | Monthly Web Coordinators Meetingeere.energy.gov Posts With the Most Interaction Commentary with a link Questions Photos Videos

6 | Monthly Web Coordinators Meetingeere.energy.gov EERE Boards

7 | Monthly Web Coordinators Meetingeere.energy.gov Project Background –FEMP training is crucial for helping Federal energy managers gain expertise to implement Recovery Act energy management projects and meet Federally mandated energy goals –Training traditionally posted on the FEMP Web site in the events calendar and was automatically deleted after the date passed –Separate pages had to be created for e-learning and recorded training –FEMP requested a central, easily accessible training database that lists all in-person and online training opportunities FEMP Training Database

8 | Monthly Web Coordinators Meetingeere.energy.gov Schedule –Recovery Act Funded project for FY10 –Phase I – Web Interface: October 2009-May 2010 Went live May 21, 2010 –Phase II – Database Back-end: May-September 2010 FEMP Training Database

9 | Monthly Web Coordinators Meetingeere.energy.gov FEMP Training Database Agile User Interface Process* Criteria and Requirements User Personas and Scenarios Iterative Design Usability Testing Implementation *Adapted for this project.

10 | Monthly Web Coordinators Meetingeere.energy.gov Criteria and Requirements Multiple training formats Detailed event descriptions Search by keyword, topic, location, or date Downloadable course materials On-demand e-learning and multimedia files Back-end database with HTML form for easy maintenance FEMP Training Database

11 | Monthly Web Coordinators Meetingeere.energy.gov User Personas and Scenarios Define target audiences and rank them What steps do users need to take to accomplish their goals (i.e. locate and register for training)? Iterative Design Several different low fidelity paper prototype design options and iterations HTML mock-ups Usability Testing Three rounds of usability testing with multiple tasks Both remotely and on-site at local Federal facilities FEMP Training Database

12 | Monthly Web Coordinators Meetingeere.energy.gov FEMP Training Database

13 | Monthly Web Coordinators Meetingeere.energy.gov Implementation: Home Page FEMP training searchable by training category and format Centralized all training - live and on demand Recorded trainings are available immediately after day of event on demand Calendar view option FEMP Training Database

14 | Monthly Web Coordinators Meetingeere.energy.gov Implementation: Course Pages Dynamically generated course detail pages include all pertinent information Easy-to-scan format makes it easy for users to find what they need to do before the training, to take the training, and after the training “Add to My Calendar” feature allows attendees to add the training to their Outlook calendar (this is a first for EERE!) Related courses offered on each course page FEMP Training Database

15 | Monthly Web Coordinators Meetingeere.energy.gov Implementation continued Integrated within site architecture New marketing URL for use on promotional materials New electronic quiz/evaluation form automatically generates certificates of completion for attendees Easily generate reports such as list of training offered by FY and evaluation and quiz results FEMP Training Database

16 | Monthly Web Coordinators Meetingeere.energy.gov FEMP Training Database Thank You! FEMP Joe Konrade and Annie Haskins NREL Team Erica Augustine Kim Austin Heidi Blakley Gabe Boeckman Shauna Fjeld Bill Gillies Marsha Luevane Steve Reiser Kristin Tromly

17 | Monthly Web Coordinators Meetingeere.energy.gov Focus areas –What content do key audience segments prefer? –How do these audiences engage with our sites? –What brings these audiences to our sites (keywords)? –www1 log files Sept. 6 - Dec. 12 Key findings –Engaged, active, diverse, and consistent user base –High volume of direct traffic –High volume of PDF files –Keyword analysis –Dead pages PublicInsite Audience Analysis

18 | Monthly Web Coordinators Meetingeere.energy.gov Action items Especially as you begin work related to migrating your sites into the new program template… –Review your dead pages. Can any be archived? –Review your PDFs. Can any be archived? –Perform search engine optimization activities comparing the most important content on your sites with key search term results. –Continue to write for the Web following EERE’s standards and best practices. PublicInsite Audience Analysis

19 | Monthly Web Coordinators Meetingeere.energy.gov New podcast series EERE Standards Tip

20 | Monthly Web Coordinators Meetingeere.energy.gov Redesign Update Template coding in process CMS development Implementation on program sites Usability testing

21 | Monthly Web Coordinators Meetingeere.energy.gov Wrap Up Next Meeting July 15 1:30 PM, Room 5E-081