+ Advertising Food Grade 10 Food and Nutrition. + Why Advertise? Convince you their product is better than the next one Shape your beliefs and buying.

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Presentation transcript:

+ Advertising Food Grade 10 Food and Nutrition

+ Why Advertise? Convince you their product is better than the next one Shape your beliefs and buying habits Want YOUR money in THEIR pockets. How do they try and convince you? Entertain you Include free giveaways (i.e. computer games in cereal boxes) Sell you an image or lifestyle (i.e. energy drinks) Dress up the product with “proven” medical research (i.e. yogurt)

+ Commercials from the Past Wendy’s Burger King 1982

+ Current Food Ads McDonalds Dollar Drink Days Philadelphia Cream Cheese Pepsi vs. Coke Activia Yogurt Heineken Beer

+ President’s Choice Subway Walmart Produce Special K Challenge Red Bull

+ Ads and Kids Ads and kids McDonalds Happy Meal

+ Group Work Questions 1) Who do you think the target audience was? 2) Did you enjoy the commercial? Why or why not? Explain. 3) How did the commercial make you feel about the product? 1) What was the ‘theme’ of the commercial? 2) Did it change your mood? i.e. made you hungry? 3) Do you want to go and purchase this product? 4) Does it affect your desire to consume the product in anyway?