Liquid Tea Category Fall 2013 Hayley Fries

TOTAL LIQUID (TEA) PINTS Total Consumption BehaviorScape Framework LifeStyle BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Plain Rural LivingTotal Start-Up Families HHs with Young Children Only < Small Scale Families Small HHs with Older Children Younger Bustling Families Large HHs with Children (6+), HOH < Older Bustling Families Large HHs with Children (6+), HOH Young Transitionals Any size HHs, No Children, < Independent Singles 1 person HHs, No Children, Senior Singles 1 person HHs, No Children, Established Couples 2+ person HHs, No Children, Empty Nest Couples 2+ person HHs, No Children, Senior Couples 2+ person HHs, No Children, Total

Liquid Tea Depth, Fall 2013, Northwest Arkansas

Facings Walmart: - Strongly dominated by one brand on the shelf but does carry some variety. Walgreens: Almost completely dominated by Arizona Dollar Tree: -Very small selection. -Limited shelf space for any SKUs.

Harps: -Carries the most variety in their tea category. -More depth for the customers to choose form as far as brands Aldi: - Carried only 1 national brand and 1 private label