Where to begin?. Awareness Before we can create understanding, shape attitudes or motivate action… We must raise awareness. Before we can raise awareness,

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Presentation transcript:

Where to begin?

Awareness Before we can create understanding, shape attitudes or motivate action… We must raise awareness. Before we can raise awareness, we must measure current level of awareness.

Current level of awareness Who knows about OUZ-EM? How can we measure awareness? – “Levels” of awareness? How do we define our target demographic? How do we define our target geographic? How do we REACH our target audience to measure awareness?

Audience/market research Our target audience is – Age: – Gender: – Other factors? Randomly select a sample to measure? Self-selected sample? Stratified or other sample?

What do we ask? Intended career? Intended study? School awareness? Program awareness? Details? – Cost, location, class-sizes, financial aid, etc.

8&q=high+schools+around+muskingum+county+ohio&fb=1&gl=us&hq=high+schools&hnear=0x8837ef2b7e0fe497:0xcfbc6569bf5 db613,Muskingum,+OH&ei=-EjdUuqKD_bUsATzxoCwDw&ved=0CMQBELYD