On Site Optimization

On site optimization in my experience consists of two things. –1) naming convention of pages –2) inner linking strategies

Naming Conventions SEO Friendly Names –dorifriend.com/seo-freak.html Non SEO Friendly Names –dorifriend.com./234jis853ksdtljw2weiro.php

Inner Linking Strategies The use of Internal Target Pages otherwise known as Silos. Using this internal linking structure will help you immensely with your rankings as it spreads PR and authority through your website. Makes your SELs go waaaay further!

Silos Index Sub Directory page Sub Directory page

Silos Index Sub Directory page Sub Directory page SEL

Silos Index Sub Directory page Sub Directory page SEL

Big Picture Index Sub Directory page Sub Directory page SEL