Rosetta Stone Regina Wright, Ed.S Educational Technology Walden University

Our District Spanish French German Latin Mandrin Chinese Greek English as a Second Language (ESL)

What do we as a district need?

Rosetta Stone solution

The "Dynamic Immersion method" The goal is to teach languages the way first languages are learned. first languages Language Learning with Rosetta Stone

multimedia technology on CD- ROM

Fairfield Language Technologies founded Rosetta Stone in 1992

“lead thinkers" Allen Stoltzfus & John Fairfield

Development: technology was not ready yet

Where Rosetta Stone can be purchased

Why was Rosetta Stone developed?

Educational Institutions K-12 University Community colleges

Education Higher Education University Community College K-56-12

Language and World Geography lessons

Self study Independent learning Homeschooling Professional Development Online courses???

Business communication around the world

the "Dynamic Immersion method". Traditional Foreign Language Instruction Foreign Language Instruction with technology

Skeptics?? Laggards Late adopters

Innovators? Early Adopters?

Immersion Picturesactivitieswordsvoices

Attributes for adoption Relative Advantage— Compatibility--- Observability---

Opinion Leaders Change Agent Research & Development Foreign Language Curriculum Foreign Language Department Chairs Foreign Language Teacher Intl. Bac. Teache r ESL Department Chairs ESL K-5 ESL 6- 12

Critical Mass

Revenue increase

CHANGE AGENTS

The Change Agent Curriculum & Instruction Administrator Foreign Language Department Chair

Develop a need for change Establish an information exchange relationship To Diagnose problems To create an intent to change the client SEVEN ROLES FOR THE CHANGE AGENT

To translate an intent into action To stabilize adoption and prevent discontinuance To achieve a terminal relationship

Opinion Leader