Rosetta Stone Regina Wright, Ed.S Educational Technology Walden University
Our District Spanish French German Latin Mandrin Chinese Greek English as a Second Language (ESL)
What do we as a district need?
Rosetta Stone solution
The "Dynamic Immersion method" The goal is to teach languages the way first languages are learned. first languages Language Learning with Rosetta Stone
multimedia technology on CD- ROM
Fairfield Language Technologies founded Rosetta Stone in 1992
“lead thinkers" Allen Stoltzfus & John Fairfield
Development: technology was not ready yet
Where Rosetta Stone can be purchased
Why was Rosetta Stone developed?
Educational Institutions K-12 University Community colleges
Education Higher Education University Community College K-56-12
Language and World Geography lessons
Self study Independent learning Homeschooling Professional Development Online courses???
Business communication around the world
the "Dynamic Immersion method". Traditional Foreign Language Instruction Foreign Language Instruction with technology
Skeptics?? Laggards Late adopters
Innovators? Early Adopters?
Immersion Picturesactivitieswordsvoices
Attributes for adoption Relative Advantage— Compatibility--- Observability---
Opinion Leaders Change Agent Research & Development Foreign Language Curriculum Foreign Language Department Chairs Foreign Language Teacher Intl. Bac. Teache r ESL Department Chairs ESL K-5 ESL 6- 12
Critical Mass
Revenue increase
CHANGE AGENTS
The Change Agent Curriculum & Instruction Administrator Foreign Language Department Chair
Develop a need for change Establish an information exchange relationship To Diagnose problems To create an intent to change the client SEVEN ROLES FOR THE CHANGE AGENT
To translate an intent into action To stabilize adoption and prevent discontinuance To achieve a terminal relationship
Opinion Leader