Visit Seattle CONFIDENTIAL STIA Subset - Transient September YTD Occupancy Comparison STIA Subset - Transient September YTD ADR Comparison STIA Subset.

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Presentation transcript:

Visit Seattle CONFIDENTIAL STIA Subset - Transient September YTD Occupancy Comparison STIA Subset - Transient September YTD ADR Comparison STIA Subset - Transient September YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg ) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I September 2015 vs September 2014 OccupancyAverage Room RateRevPAR Segment % Change % Change % Change Portland Central City Seattle TIA Bellevue Eastside Vancouver Downtown Source: Smith Travel Research

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I September YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Segment % Change % Change % Change Portland Central City Seattle TIA Bellevue Eastside Vancouver Downtown

Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) *As of ; Aug outstanding: Four Points, Hampton Inn & Travel Lodge **As of ; Sept outstanding: Grand Hyatt, Homewood Suites, Sorrento &Hotel Vintage Park Occupancy All segments based on STIA subset of 12,300 rooms JanFebMarAprMayJunJulAugSepOctNovDec 2015 YTD Total 2015 Budget Total Variance City Collections* $503,586$506,328$608,665$540,283$515,331$3,441,831$4,078,395$4,846,612*$5,422,680**$5,757,620$7,113,164 ($1,355,544) September YTD Collections

Visit Seattle CONFIDENTIAL September YTD Expenses Total Expenses: $5,757,620

Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State March 2015 YTD December 2013 YTD Arrivals To Seattle

Visit Seattle CONFIDENTIAL Media Value Report September 2015 YTD International Advertising Equivalency *Includes generated and non-generated revenue

Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development September Tourism Development Activity In September, the Tourism Development team hosted 17 inbound travel trade and media FAMs with 71 attendees from Australia, China, France, Denmark, Germany, Japan, Korea, and the UK.

Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics Unique visitors remain low due to turning off campaign driving to 2daysinseattle.com. Brand Campaign Launch! VISITSEATTLE.tv went live on 9/14 with the launch of Seattle First Takes, quickly followed by Sounds by the Sound.