Designing a Newsletter

Newsletters 0 A popular way for offices, businesses, schools, and other organizations to distribute information their clients 0 Double-sided, multi page publication with newspaper features

Newsletter Parts 0 Columns 0 Masthead 0 Sidebar 0 Pull Quote 0 Pictures/Graphics

Masthead 0 Masthead 0 Lists name, publisher, location, volume, date, price

Sidebar 0 Small piece of text, set off with a box or graphic, and placed beside an article 0 Adds interest or additional information 0 Ex. Table of contents, art boxes, bulleted points of interest

Sidebar 0 Sidebar Example Sidebar Example

Pull Quote 0 Excerpt from the main article to highlight the ideas or to attract readers 0 Should summarize or spark interest in the intended message 0 Magazine example Magazine example

Pictures/Graphics 0 Can enhance the text, attract the eye & brighten the look of the publication 0 Pictures, tables, charts, shapes, lines, boxes, borders, pull quotes

Newsletters 0 Advantages over brochures 0 Cheaper to produce 0 Not expected to be in circulation as long 0 Shorter shelf life 0 Information might become dated 0 Advantage over newspapers 0 More focused 0 Distinct eye appeal

Project Guidelines 1. Decide on the purpose and the audience 2. Plan for the layout and printing 3. Research the topic as it relates to your purpose and gather data 4. Create the first draft 5. Proofread and revise

Checking for Design Errors 0 Empty frames 0 Covered objects 0 Text in overflow area 0 Objects in nonprinting region 0 Disproportional pictures 0 Spacing between sentences