Q UINTA DO M ONTE D’O IRO B RAND O VERVIEW. Building The Brand: Selling Points: VR Lisboa Quinta do Monte d’Oiro (Hill of Gold) was founded by wine-maker.

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Presentation transcript:

Q UINTA DO M ONTE D’O IRO B RAND O VERVIEW

Building The Brand: Selling Points: VR Lisboa Quinta do Monte d’Oiro (Hill of Gold) was founded by wine-maker Jose Bento dos Santos in the early 1990s. The vineyards are meticulously cared for with very low yields and grapes are chosen for pruning and harvest cluster by cluster. 1.Lybra Syrah 2.Madrigal Viognier Essence: Top quality wines in a European style expressing a privileged terroir by producing robust, layered wines with a mineral character 1.Climate is Mediterranean with an Atlantic influence; clay-limestone soil 2.Consulting winemaker, Gregory Viennois (Maison M. Chapeoutier’s head winemaker), oversees meticulous agronomy and winemaking practices 3.Target boutique wine shops with a professional and collector clientele 4.Also target wine bars and BTG for the Syrah at international restaurants, an alternative to American Syrah or other more expensive French Syrah, as well as restaurants Mediterranean or tapas in style 1.Terroir praised as “privileged” as far back as the 17 th century 2.Wines have gained international renown: Have a place in the Portuguese president’s cellar as well as at top restaurants and hotels, such as Alain Ducasse and Four Seasons 3.Vineyards located in the prime area near Alenquer, 30 mi north of Lisboa 4.Single vineyard, 37.5 acres 5.Unique noteworthy wines that are an excellent accompaniment to food 6.Note 90 pt score on Madrigal Priorities:

Available POS: Brochure, Sell Sheet, Shelf Talker Secondary and Special Opportunity: Reserva Distribution Channel On Premise: 40% Off Premise: 60% Varietal Composition 100% Syrah 12 mos French oak (20% new & 80% 2 yo) 100% Viognier French oak Competitive Set Herdade da Figueirinha Syrah Planalto (Evaton), Niepoort Redoma Reserva (Martine’s) Pricing SRP: $20.99 Min. SRP: $18.99 BTG: $14.00 Wine List: $35-$40 SRP: $34.99 Min. SRP: $29.99 BTG: N/A Wine List: $50-$55 WL Categories Categories: Portugal, Iberia, Lisboa, International Reds, Syrah List As: Quinta do Monte d’Oiro, Lybra Syrah, Lisboa VR, Portugal Categories: Portugal, Iberia, Lisboa, International Whites, Viognier List As: Quinta do Monte d’Oiro, Madrigal Viognier, Lisboa VR, Portugal Recent Press 2008: 88 WA, 88 WS 2007: 88 WA 2010: 90 WA 2009: 90 WA 2008: 90 WA Specifications UPC/CS: UPC/BTL: CS Pack: Dimensions: Weight: Pallet: Layer: Lybra SyrahMadrigal Viognier