What’s inside of the wall? Rupert Murdoch and News Ltd Paywall.

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Presentation transcript:

What’s inside of the wall?

Rupert Murdoch and News Ltd Paywall

Potential Risks a.Charge—Losing click numbers—losing online advertisement—losing money b.Charge—Losing click numbers—losing readership—losing power(political/other) c.Charge—Losing click numbers—losing readership—losing market

Some Facts Younger generation—information on computer screen So many media choices—lack brand loyalty Creating& sharing—passively consuming A business plan built on the verb “should”?

It’s all about business model a.There is no exist general business model to copy b.Try to transpose old business model to new business reality can’t work c.We should find new ideas rather than force readers to pay

Reference Javis, J 2010, ‘Rupert Murdoch’s pathetic paywall’, the Guardian, 26 March, accessed 9 May paywall Chong, J 2010, ‘Fairfax Media cautious on online paywall’, the Sydney Morning Herald, accessed 9 May cautious-on-online-paywall fm.html Atikenhead, D 2010, ‘Nice and nasty does it: Shirky the 'net guru' on what the future holds’, the Sydney Morning Herald, 5 March 2010, accessed 13 May net-guru--on-what-the-future-holds zww5.html#ixzz1Mr4y5LaE Tryhorn, C 2009, ‘Leading the charge’, the Guardian, 11 May, accessed 15 May