Copyright Proficientz, Inc. All rights reserved. Portfolio Strategy Overview Presenter Name My Organization’s Goals & Strategic Initiatives Market Segment 3 Contributions Market Segment 2 Contributions Market Segment 1 Contributions
Copyright Proficientz, Inc. All rights reserved. Agenda 1.Revenue Overview 2.Market Segment Priorities 3.Portfolio Priorities 4.Strategic Marketing Initiatives 5.Operational Priorities Portfolio Strategy 1.Goals 2.Markets 3.Priorities
Copyright Proficientz, Inc. All rights reserved. Revenue Goals by Market Segment Revenue
Copyright Proficientz, Inc. All rights reserved. Market Segment Priorities Market Segment Evaluation Scorecard Criteria Segment 1Segment 2Segment 3 1. Revenue/Profitability Potential 2. Alignment to Strategic Spending Priorities 3. Competitive Threats 4. Core Competency Rating Segment Score
Copyright Proficientz, Inc. All rights reserved. Portfolio Roadmap
Copyright Proficientz, Inc. All rights reserved. Priorities – New Solutions
Copyright Proficientz, Inc. All rights reserved. Priorities – Existing Products/Services
Copyright Proficientz, Inc. All rights reserved. Priorities – Infrastructure Investments
Copyright Proficientz, Inc. All rights reserved. Strategic Marketing Priorities Strategic Marketing Roadmap Priority Segment 1Segment 2Segment 3 1. White Paper 00/00/20xx week Best Practices Campaign 00/00/20xx 3. Sponsorship - Industry Executive Summit 00/00/20xx 4. Competitor Account Incentive Campaign 00/00/20xx 5. Seminar Roadshow 00/00/20xx
Copyright Proficientz, Inc. All rights reserved. Operational Priorities