Stages in Research Process Formulate Problem Determine Research Design Determine Data Collection Method Design Data Collection Forms Design Sample & Collect.

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Presentation transcript:

Stages in Research Process Formulate Problem Determine Research Design Determine Data Collection Method Design Data Collection Forms Design Sample & Collect Data Analyze and Interpret Data Prepare Written/Oral Report

Three Important Decisions Structure Level of Structure? Disguise Level of Disguise? Administer How to Administer?

Disguise Level of Disguise Who is sponsoring study Actual purpose of study Degree to which respondent is informed:

Structure Level of Structure Questions Asked Response Alternatives Degree of standardization in:

Administration Options Telephone Interview Personal Interview Self-Administered

Selection Considerations Information Control Sampling Control Administrative Control

Sampling Control Issue: Sampling Control What would be the pros and cons of: - Personal interviews - Telephone interviews - Self-administered surveys?

Information Control Issue: Information Control What would be the pros and cons of: - Personal interviews - Telephone interviews - Self-administered surveys?

Administrative Control Issue: Administrative Control What would be the pros and cons of: - Personal interviews - Telephone interviews - Self-administered surveys?