CAMOTE DELIGHT SWEET PINOY TASTE Members: Barone, Ranessa mae Demate, Rose ann Gabasa, Jesiel Hermpoia, Paulene Kadalem, Zyra mae Macawiwili, jonnabel sta. maria, Jennifer CAMOTE DELIGHT SWEET PINOY TASTE

I. INTRODUCTION A simple sweet potato recipe and a must try dessert. Camote Delight is also known as Sweet Potato Delight. The taste vary depends on what mixture you want to blend in like custard filling or any jam you like. But the original recipe of making  this dessert is only 3 ingredients, a mashed sweet potato “camote”, sugar and margarine and we put some toppings or ingredients on our product to make better and other. So sweet, creamy and delightful.

II. EXECUTIVE SUMMARY Camote delight is creative and have good services this business built by our own ideas. It is a partnership business with four members which will start from a share capital of Php 290.00 in each of the members , a total of Php 2000 this will be divided upon the equipment, location /space and products. We will rent a space  mar at “Food Court Beside in the TCU”. We decided to put up a food service business, cause we believe that food is the no. one need of the society. We assure you a unique servings of our product that’s serve you nutritious, delicious and affordable cost, we also offer our investor and costumers a whole sale  and retail our product

VISION: To achieve our customers tongues and give them good service and nutritious food that would help their body composition and variety of food that surely enjoy. MISSION: To provide a quality products and healthy foods for all ages.

Objectives: •To be able to identify the consumer public’s taste and preferences with regard to the product that will be sold. •To be able to determine the pricing strategy of the business. •To be able to develop good marketing strategies for the business using the 4 P’s in marketing. Packaging  The packaging for the products will be cellophane wrappers for inidivualpieces of the products Price The price of the products will depend on the production costs. Things to consider in coming up with a certain pricing are production costs, namely: direct materials, direct labor and other indirect expenses.  Place The location site of the factory and the store outlet is good enough in its area because it is near to the wet market and grocery Promotion Leaflets and brochures regarding the products will be disseminated on the actual day or before the actual day of operations. Basically, those product leaflets and brochures contains vital information regarding the product

III. COMPANY SUMMARY Camote delight has built a reputation on offering the most delicious, nutritious, 100% natural foods with no artificial flavors, colors or preservatives. Company Ownership Camote delight owned by 7 persons (Student of Marketing) Company Location and Facilities Food Court Beside of Taguig City University

IV. PRODUCTS AND SERVICES Camote Delight is very efficient and we offer you a good quality of product.

V. MARKET ANALYSIS SUMMARY The demographics of Camote delight customers are as follows: For all kind of people Shop in upscale health/natural food stores.

VI. MARKETING STRATEGY AND IMPLEMENTATION SUMMARY To make the price affordable for the students to enjoy our product and to produce amount of product which equal to the expected market. To get the attention of the students or target market, a special offer can be made such as free tasting of the product. Set an affordable price and make the appearance of the product presentable to attraction customer. Promote the product good qualities and its distinction with other similar product through a diversified sales talking The strategy of our product is to focus on our niche market which is health/natural food stores that serve the young active professional. We will implement our business by cooking our owned dishes and other products. We will monitor our everyday income and profit for order to us if we reach. For our target income in a day. And by knowing what products are best sellers and not. For us to achieve our goals.

VII. ORGANIZATIONAL/MANAGEMENT Camote Delight is owned by 7 persons Jesiel Gabasa, Jennifer Sta. Maria, Zyra Mae Kadalem, Ranessa Mae Barone, Jonnabel Macawiwili and Paulene Hermpoia, Rose ann Demate . Each members of the team has a big part in the business and through the cooperation of the team members contributed the ideas of each. Camote delight would be successfully build-up by the teams cooperation, knowledge about the business , discipline and love for the chosen business and with the help of the advisors.

VIII. Financial Plan Fixed Equipment needed – (fixed Assets) Equipment Pieces Price/Amount (Need in cooking) Bilao 3 Php 260.00 Camote (Sweet potato) 6 Kilos Php 120.00 All-purpose flour 3 Php 135.00 Sugar 3 Php 135.00 Milk/Condense 3 Php 135.00 Egg 4 Php 20.00 Coconut 3 Php 75.00 Butter 2 Php 50.00 Total: Php 930.00