Mark Huddleston D9520 Membership Chair

D9520 Age Breakdown July 2015

Recruitment Barriers What is preventing people from joining us?

Meetings PublicImage Other Barriers to Recruitment

Flexibility

Meetings Barriers to Recruitment Our obsession with is the single biggest issue we need to address.

Attracting Young Professionals 10 Tips to attract, recruit engage and retain younger members

Tip 1: The first place to look is right under your nose

Consider all those who have been touched by your club in the last 10 years… Exchange Students Rotary Youth Leadership Awards (RYLA) Rotary Youth Program of Enrichment (RYPEN) National Youth Science Forum (NYSF) Ambassadorial Scholars Peace Scholars Indigenous Medical Scholars Group Study Exchange Team Members Rotaractors

Put them on our mailing list Invite them to special events (changeover, Christmas dinner) Ask them to help at service projects Ask them to like your club Facebook page Keep your warm contacts warm! Hold a dedicated alumni night It’s important to build a relationship before you ask them to join!

Tip 2: Let’s not go overboard with the “Classification” thing

We define our leaders by the way we think, not by our title.

Tip 3: You have to be easy to find and understand online

Online Challenge: Ask a young (under 40) friend, relative (someone who doesn’t know much about Rotary) to see how easy it is to: 1. Find your club online 2. Discover your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details Ask them to do it in front of you.

2. Discover Your club’s service priorities 3. A reason to get involved 4. How to get involved 5. Contact details If your club website has NOTHING else on the home page, make sure it CLEARLY articulates these four items:

Tip 4: Go where the young people are

Business Networking Groups Libraries Universities Shopping Centres Welcome to Australia events Citizenship Ceremonies Cultural & Ethnic Groups Partner with other charitable causes and events Community Concerts Royal Adelaide Show – Country Shows City to Bay Fun Run Sporting Clubs & Events Careers Expos Ask your kids or grandkids for ideas

Tip 5: You have to listen

Tip 6: Show them the Big Picture

Tip 7: Ask them what they are passionate about

Tip 8: Manage conflict

Tip 9: Avoid Turnoffs

BEFOREAFTER Tip 10: Make Meetings Attractive