Letterhead, Business Cards, Logo & Resumes

2 Letterhead  A good letterhead communicates practical information at a glance, yet it does not overshadow the more important message—namely, the letter.

3 Basic Components of Letterhead  Firm or organization name  Logo  Motto, Mission Statement, or station of business philosophy  Street address and mailing address  Telephone numbers  Fax number  and/or web address  Officers and/or Board Members (if enough space)

4 Logo  The size of your logo must be proportional to the amount of supporting information  Large enough to be noticed but not so large that they overwhelm the letterhead  Placement of logo is flexible –Flush left, flush right, top, centered, etc.

5 Contact Information  Include all the information that the letter’s recipient needs in order to respond.  Contact information is arranged in stacked lines or as a single line separated by bullets  Placement of contact information is usually depends on logo placement  Examples: –Logo centered at top, contact information centered at bottom –Logo is top left, contact information usually placed directly beneath logo, beside the logo to the right or at bottom of page, aligned flush left to match logo (p200)

6 Mottos & Message Area Mottos  Often are placed along bottom of letterhead  Differentiated by type style and size than the contact information Message Area  Box it  Partial box or rule  Page 203

7 Envelope Design  Usually a scaled down version of the letterhead

8 Business Cards  Lots of information presented in small space  Typically 3-1/2 x 2 inches  Name, position, company & logo positioned prominently  Address, phone numbers, fax numbers, online information

9 Business Cards  Quadrant Technique (Traditional) –Firm’s name and logo placed flush left in the upper-left quadrant of the card –Phone numbers flush right in the upper-right quadrant of the card –Street address is set flush left along the bottom of the card in the lower-left quadrant –Post Office Box information is set flush right in the lower-right quadrant of the card –Name and title in the center of the card

10 Disadvantage of Quadrant  Too much white space interior of card  Not balanced  No logical progression for the reader  Important information scattered  Better to keep contact information together

11 Other Business Card Tips  Place motto, pager number, web address or back of business card in an effort not to clutter the front  Color printing for flashy look  Two colors to accent logo, graphics or type  Colored cardstock  Screen or watermark

12 The Resume  Direct response advertising in its purest form  Good design is crucial  First impression of YOU  Today trend is less formal, more skill- oriented resumes –What you have to offer versus a chronological list of your education, career and activities.

13 What to do to a Resume  Use text organizers –White space, subheads and graphic accents are used to separate categories  Use two typefaces  Subheads  Body –Or use the italic version of the serif type instead of second font  Spell check for typos, grammatical errors, unwanted variations, and line spacing  Sell Yourself –Explain benefits of hiring you –Only include work experience that a potential employer is likely interested in