KYNDLE MACNAUGHTON MICHAEL MARTINEZ TAYLOR BARNES Pedatronic p ə ˈ d ɑː tränik.

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Presentation transcript:

KYNDLE MACNAUGHTON MICHAEL MARTINEZ TAYLOR BARNES Pedatronic p ə ˈ d ɑː tränik

Problem Child obesity increasing Ventura County problem Electronics usage

Our Team GO BULLDOGS! Michael Martinez  Photography  Two little brothers Kyndle Macnaughton  Marine Biology  Two nephews, one niece Taylor Barnes  Pediatric surgeon  Two nephews, one niece

Solution Flip the problem Electronic motivation

How Does It Work?

Target Market Primary target market  Parents of children  67% of households Drive demand  Children  73 million

Competition

Monetization Retail price: $35  Cost: $15 App/website: free Marketing  Summerfest  YMCA Fun and Fitness 5k  Sporting goods stores  Game stores  Cellular phone stores

Next Few Years First 6 Months Hire coder Develop prototype Apply for patent Secure domain name 6-18 Months Initial run of product Engage design firm Hire engineering consultant Start test marketing 18 Months- 3 Years Hire sales force Design modifications Second run of product Market to potential partners Commercialization

Investment- 18 months

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