Fine-Tuning Laura Solomon Library Services Manager OPLIN.

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Presentation transcript:

Fine-Tuning Laura Solomon Library Services Manager OPLIN

Seriously?

6.75 hours per month

Small businesses

? Yesterday Today Tomorrow

ProfilePage Has friendsHas fans (likes) Can only go up to 5K friends No limit on “likes” No analyticsHas Insights Harder to promoteWidgets available ILLEGALLegal

Profile Page

NOW what?

Reality sets in…

Vanity URL /Your-Public-Library/ versus

Be complete!

Admin roles

Scheduling posts

What about Questions?

What about custom landing pages?

What’s new in Timeline?

Timeline apps

Pinning & highlighting

Milestones

So…what WORKS?

Think more about PHOTOS

But…change it up

dimensions/

Use albums

Time it properly 7 am EST 5 pm EST 11 pm EST

Length matters

1.Post 2.Comment 3.Tell us Use the right words

Thank one fan in a really BIG way

Don’t be afraid of memes

Promote outside of Facebook

“Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows?” Jay Baer, social media expert

Things that DON’T work Automating posts Video/photo contest “Like” blocking Splitting locations

Working with Facebook Insights

Insights overview

Insights by post

Insights--Demographics

Metrics are about the long term

Facebook takes WORK

Thank you! Stalk me here

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