Chapter Overview  Discusses how to construct an introduction to an epideictic address  Describes the primary method for organizing the body of an epideictic address  Explains ways to conclude an epideictic address Chapter Sixteen - Constructing an Epideictic Address CHAPTER SIXTEEN – CONSTRUCTING AN EPIDEICTIC ADDRESS

 The specific purpose  Aristotle said these speeches are about praise/blame  General purposes can vary  The specific moment is about the moment Chapter Sixteen - Constructing an Epideictic Address THE INTRODUCTION

 Attention-getters are central to  Attention-getters reinforce the “why” and “who” of the event  The main ideas of an epideictic speech may vary, but always have two elements  There is an emotional dimension  Articulation of the values being represented Chapter Sixteen - Constructing an Epideictic Address STRATEGIES OF EPIDEICTIC INTRODUCTIONS

 Rest of the introduction  Epideictic speeches usually lack a preview statement, but very restrained if they do  These speeches need a clear transition to the body  Although the introduction is short it is still very important Chapter Sixteen - Constructing an Epideictic Address INTRODUCTIONS CONT.

 A series of stories that join the topic of the speech, the occasion, and the shared social value of the event  Stories can be organized one of two ways  Chronologically  Topically Chapter Sixteen - Constructing an Epideictic Address BODY OF THE EPIDEICTIC SPEECH

 No requirement to be sad  Speaker determines the desired emotion he or she wanted to raise in the audience  Sadness is an aspect of a eulogy, but hope and sadness can also be factors  The values of the deceased should be shared  Do not note the person’s life in chronological order  The stories should somehow be related Chapter Sixteen - Constructing an Epideictic Address EULOGIES

 Have some characteristics with eulogies  Both are emotional  Both address shared values  Wedding toasts are usually fairly brief  Topical design is best for a wedding toast  The person delivering the toast should speak of shared values Chapter Sixteen - Constructing an Epideictic Address WEDDING TOASTS

 Generally short speeches  The speaker needs to speak of shared values  The value of the award is noteworthy  The body needs to be organized topically  If appropriate, a chronology of stories is fine  The speaker may pick certain topical aspects of the life of the honoree  There may be multiple of single awards Chapter Sixteen - Constructing an Epideictic Address AWARD CEREMONIES

 A clear transition to the conclusion  B. Not a definitive summary of the body  C. The clincher may point to the values shared and not the actual topic Chapter Sixteen - Constructing an Epideictic Address EPIDEICTIC SPEECH CONCLUSIONS

 Epideictic speeches are quite common and play an important social function Chapter Sixteen - Constructing an Epideictic Address FINALLY…