TEAM CHESTER: Amit Barry Chris Su Tiffany TEAM CHESTER: Amit Barry Chris Su Tiffany Sony Corporation.

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TEAM CHESTER: Amit Barry Chris Su Tiffany TEAM CHESTER: Amit Barry Chris Su Tiffany Sony Corporation

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Company & Industry Overview Market segmentsMarket segments vs Blu-ray vs HD DVD ComplementsComplements Market segmentsMarket segments vs Blu-ray vs HD DVD ComplementsComplements

StrengthsStrengths Marketing and distributionMarketing and distribution Owning the formatOwning the format Movie studio support:Movie studio support: Marketing and distributionMarketing and distribution Owning the formatOwning the format Movie studio support:Movie studio support: Blu-ray HD DVD 20th Century Fox Buena Vista Home Ent. Electronic Arts MGM Studios Paramount Pictures Sony Pictures Ent. Walt Disney Vivendi Universal Games Warner Bros. Buena Vista Home Ent. New Line Cinema Paramount Pictures Walt Disney Universal Studios Warner Bros. 96

ChallengesChallenges PromotionPromotion Staying on topStaying on top –Studio support –Storage capacity PromotionPromotion Staying on topStaying on top –Studio support –Storage capacity

Strategic Recommendations Short-termShort-term –Bundling movies with players –Bundling movies with Blu-ray players Mid-termMid-term –Promote brand –Promote Blu-ray brand –Additional studio support Long-termLong-term –Increase storage size Short-termShort-term –Bundling movies with players –Bundling movies with Blu-ray players Mid-termMid-term –Promote brand –Promote Blu-ray brand –Additional studio support Long-termLong-term –Increase storage size

Questions?Questions?