Propaganda.  EQ 21 What is Propaganda?  An organized effort is used to spread ideas about a person, product, or idea.

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Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used.

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Presentation transcript:

Propaganda

 EQ 21 What is Propaganda?  An organized effort is used to spread ideas about a person, product, or idea.

 TESTIMONIALS  – A famous person is used to endorse a product.

 TESTIMONIAL EXAMPLES: COPY ONE.  Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast.  Jessica Simpson uses proactive.  Shaq uses the Icy Hot pain patch.

Peyton Manning Testimonial

Bandwagon: People are persuaded to do/buy something because everyone is doing it.

 BANDWAGON EXAMPLES: COPY 1.  Everyone wears FORCES. You should too.  Live in luxury with all the happy people in Belle Air Estates.  Choosy mothers choose Jif.

Verizon says that EVERYONE is getting a Chocolate phone, you should too!

Loaded Words  This is where adjectives are used to make a product, person, or idea sound inviting.

Loaded Word examples: Copy 1.  Zing Energy drink is refreshing and light.  Milk builds healthy and strong muscles and teeth.  Excitingly smooth yogurt tingles your taste buds.

Try this..  Write an example of each of the 3 propaganda types.  Testimonial-famous person  Bandwagon- everyone  Loaded words- adjectives